Pinterest and InMarket partner for enhanced real-world advertising measurement
InMarket, a player in 360-degree marketing intelligence and real-time advertising, has entered into a partnership with Pinterest, a global platform for inspiration and discovery.
Pinterest will leverage InMarket's award-winning Lift Conversion Index (LCI) measurement solution to help advertisers maximize the effectiveness of their advertising on the platform.
By integrating InMarket's LCI measurement solution with Pinterest ads, advertisers will have access to comprehensive, data-driven reports that quantify the offline impact of their digital campaigns in the US. Brands can measure the most performant tactics over time across multiple dimensions like offer, creative and audience as well as measure offline outcomes such as Incremental Visits.
InMarket's LCI measurement solution offers comprehensive closed loop attribution reporting including critical insights that allow advertisers to gain a deeper understanding of their audiences and campaigns' success both inflight and post-campaign for future campaign efforts.
Todd Morris, CEO, InMarket: "Pinterest is a global leader in inspiration and discovery for shoppers around the world. We are excited to collaborate and provide their advertisers with the most advanced measurement capabilities available. Our LCI measurement solution, coupled with Pinterest's highly engaged user base, presents a powerful combination to drive meaningful results for advertisers by improving media efficiency and effectiveness. This partnership reinforces our commitment to delivering market-leading solutions for advertising measurement in the digital marketing landscape."
