Kantar Media unveils Campaign Audience Validation in Chile
Kantar Media, a world player in audience measurement, has announced that Campaign Audience Validation™ is now available in Chile, making it the fourth Latin American market to introduce the product.
Measuring audiences across linear and online platforms is one of the biggest challenges in the advertising industry. Campaign Audience Validation™ has been designed to provide deduplicated audiences data across platforms through always-on insights to help advertisers and agencies optimise the deduplicated reach and frequency of their campaigns. The product is now available in five markets, ingesting data from broadcasters and directly from global online data partners.
Antonio Wanderley, CEO Latin America, Spain, APAC & Africa, Kantar Media: “This launch is indicative of the strength of Kantar Media in Latin America. We are seeing strong momentum, with agencies and advertisers using Campaign Audience Validation™ to understand their audience and they move across screens. Chile is the latest market to benefit from this tool, unlocking more value from their advertising investments.”
