Marketing Report
[Marketing Week] Bob Koigi: The making of artificial intelligence revolution

[Marketing Week] Bob Koigi: The making of artificial intelligence revolution

As the artificial intelligence wave sweeps across virtually all sectors, brands and industry players, including marketers, advertisers and communication professionals are positioning themselves to reap from this transformative technology to improve client experiences, bolster productivity and due to its impressive returns on investment.

Zen Media (Zen), a B2B marketing and public relations firm, has launched Snooze or News, a first-of-its-kind AI-powered press release tool to help determine if an announcement is newsworthy.

The tool also provides creative suggestions, corrections and an amplification strategy.

On the other hand, Deloitte has partnered with Google Cloud in an initiative that will help consumer businesses transform how they operate to create more relevant, engaging and effective customer experiences.

Deloitte's ConvergeCONSUMER portfolio of solutions is now available on Google Cloud and integrates Google Cloud's leading data analytics, artificial intelligence (AI) and Generative AI (Gen AI) capabilities.

At the same time, Artisse, a pioneering force in artificial intelligence (AI) technology, has unveiled its groundbreaking personalized photography AI application.

The app, set to launch globally in over 30 countries, empowers users to create perfect, highly personalized photos instantly and effortlessly, marking a transformative shift in the photography industry.

This comes as numerous reports points to an emerging technologies market that is poised to record phenomenal growth in coming years.

According to data obtained by Finbold, as of 2023, the estimated market share of AI is $207.9 billion, and this value is projected to surge by 788.64% to reach $1.87 trillion by 2030. The market share is anticipated to exceed the $1 trillion threshold for the first time in 2028 at $1.06 trillion.

And in a recent Gartner, Inc. poll of more than 2,500 executive leaders, 45% reported that the publicity of ChatGPT has prompted them to increase artificial intelligence (AI) investments. Seventy percent of executives said that their organization is in investigation and exploration mode with generative AI, while 19% are in pilot or production mode.

Another study by Honeywell indicated that nearly six in 10 retailers plan to adopt artificial intelligence (AI), machine learning (ML) and computer vision (CV) technologies over the next year to enhance the shopping experience offered within stores and online. The research also shows that retailers see this new technology as complementing and enhancing their workforce and not eliminating jobs.

On the partnerships front this week, WPP has announced the launch of a global strategic partnership with Optimizely, one of the industry’s leading digital experience (DXP) platform providers.

As WPP’s first dedicated digital experimentation partnership and Optimizely’s first global strategic partnership, the announcement demonstrates the two organisations’ commitment to supporting clients in delivering optimised digital experiences to each and every customer.

Integral Ad Science a global media measurement and optimization platform, announced an exclusive partnership with X to provide advertisers with its industry-leading pre-bid Brand Safety and Suitability product across the social media platform.

And MGID, the global advertising platform, has announced a partnership with Playmaker, the digital sports media company that delivers authentic content experiences through its portfolio of sports media brands.

The partnership will see the direct integration of MGID’s native ads across Playmaker’s web properties to maximize user experience and engagement and increase traffic and monetization.

This week, brands have also launched products, services and solutions as they seek to address market and customers’ needs.

Dutch Blended agency iO has developed a new creative social video campaign for Hyundai Motor Netherlands. The videos follow Spot, Hyundai’s robot dog, as he explored the Netherlands on social media this summer.

As the pre-eminent platform for creative freedom, Sony Corporation has announced its new "For The Music" brand platform and campaign for its premier audio products and services.

Quotient, a digital promotions and media technology company, has launched its white-label digital out-of-home (DOOH) offering, a platform that empowers retailers across all channels and sizes to directly access and sell DOOH as a complement to their retail media offerings.

And Loop Media, Inc., a multichannel streaming platform that provides curated music video, sports, news and entertainment channels for businesses, has unveiled two streaming channels featuring music videos from Disney for Loop-enabled digital-out-of-home (“DOOH”) venues.

The two channels, Disney Hits and Lofi Minnie, are available now through Loop’s proprietary Loop Player for business.

In other news that made headlines this week, a new report by GroupM shows that two-thirds (66%) of media buyers plan to invest more in audio in the next 12 months. The report is based on a survey, conducted by GroupM Nexus, that leveraged the national IAB network in Europe to survey 549 advertisers, agencies, and publishers across 29 markets between May and June 2023.

FOX Television Stations (FTS) is restructuring its Advertising Sales division, merging its local, national and digital sales efforts into one streamlined unit designed to leverage the power of FOX's strong news content, live sports and digital/streaming platforms.

Finally Havas has appointed Kien Lim as CEO of Havas Media Network China, effective immediately. Based in Shanghai, Kien Lim reports to Karl Wu, Chairman and CEO of Havas Greater China, and takes full charge of the business and talent of Havas Media across China.

Bob Koigi is an editor at Marketing Report One