Marketing Report
Optimum partners with baseball hall of fame legend Derek Jeter on brand-new marketing campaign

Optimum partners with baseball hall of fame legend Derek Jeter on brand-new marketing campaign

Optimum, a brand of Altice USA, has announced its partnership with former New York Yankee and MLB Hall of Famer Derek Jeter to launch a brand-new marketing campaign celebrating the company’s Greatest Offer of All Time, Optimum Complete.

Optimum Complete is a line of Optimum Internet + Optimum Mobile bundles that allow customers to save big with plans starting at just $45 per month.

Leroy Williams, Chief Growth Officer, Optimum: “We are thrilled to launch our new marketing campaign celebrating Optimum’s greatest offer of all time – the GOAT – alongside sports legend Derek Jeter. Optimum Complete combines our most powerful connectivity products – Internet + Mobile – to make life easier for our customers and unlock big savings for them each month, and we couldn’t be happier to work with Derek to bring this campaign to life. Now, customers have the chance to see Optimum’s newest dynamic duo side-by-side to bring them the very best in Internet + Mobile bundles.

It’s been a lot of fun partnering with Optimum on their latest Optimum Complete campaign. Not only was it great to see their focus on providing the best bundle options for the consumer, but this experience also was a first for me: working with a real goat!”

Through Optimum Complete, customers have access to Optimum Internet services, delivering next-level speeds, fiber-rich internet, and WiFi in the home plus Optimum Mobile services with 5G, nationwide wireless coverage on the go, available all through one provider, Optimum. With one compelling price point, customers receive complete connectivity, simplicity, and exceptional value.

With speeds of up to 8 Gig, Optimum customers can access the fastest fiber internet service, and with Optimum Mobile, customers have access to America’s largest, fastest, and most awarded 5G network on a service voted #1 in customer satisfaction by the American Customer Satisfaction Index (ACSI).

www.alticeusa.com

 

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