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Scrambled, a creative production agency renowned for their food expertise, has partnered with HEMA to cook up an exciting makeover for HEMA's food department.

This is the first time that a billboard has been used to diffuse the McDonald's scent, making the recognizable smell its most important brand asset.

As one of the leading European bank, dedicated to empowering more than 39 million customers in their life journeys, ING celebrates the fact that, just like departures and arrivals, people go from one chapter to the next. 

In iO, Consultancy Netherlands provides valuable advice and know-how and places over 100 experienced consultants at companies such as KLM, Rabobank, ING, Jumbo, Miele, Vodafone, KPN, and Stedin.

Somention will be responsible for crafting the strategy, maintaining an always-on presence, managing the community, and producing social content for both brands.

To celebrate the festive collaboration between the city and the brewery, Mayor of Amsterdam Femke Halsema and Heineken CEO Dolf van den Brink raised a glass in the old boardroom of Heineken.

In 2020, blended agency iO investigated how retail chains in the Netherlands improved their regional online visibility through Local Search Engine Optimisation (SEO).

The blended agency optimises the organisation’s website and customer portals, crucial for port companies, water boards, safety regions, and aviation organizations .

Veldhuis will also become statutory director of Mediahuis NRC. The selection of a new editor-in-chief at NRC is done by the editorial board.

The creator economy is booming and is only expected to continue growing in 2024. The era of polished content, the perfect aesthetics, and models is coming to an end. Everyday people and everyday content is taking the lead.

This is in line with Heineken’s ambition to reach net-zero carbon emissions in the value chain by 2040, with logistics representing 12% of their total carbon footprint.

At the helm of this exciting new venture is newly appointed Managing Director, Sanne Tolsma,  who brings a wealth of experience in international business and agency management.

Heineken teams up with new ambassador, Dutch team captain Virgil van Dijk alongside former Lioness Jill Scott MBE, to celebrate the modern face of football fandom.

Verhoeven brings 15 years of expertise and together with ECD Vivian Kowalski  will further shape Somention's social frontrunner position.

With his arrival, the agency is placing the emphasis firmly on iO’s continuing professionalization and expansion.  

In an interview for RTL Group's intranet, CEO Thomas Rabe and Deputy CEO and COO Elmar Heggen explain the planned sale of RTL Nederland – and what it means for the future development and strategy of the Group.

This project intriguing for its use of AI in scripting, image creation, and voice narration, illustrates an innovative approach to film production. 

This year, various agencies such as Alfred, TBWA\NEBOKO, Energize, DDB Unlimited and INDIE have developed Christmas campaigns for various brands.

 As the world leaders gather in the United Arab Emirates for the 28th meeting of the Conference of Parties (COP28) brands, ad, PR and marketing agencies have been running campaigns towards climate action.

Global youth culture publisher Highsnobiety has announced the hiring of Gjis Wabeke and Alexandra Cullen as part of the brand partnerships team in Amsterdam from January 2024. 

Although the optimisation scores have increased compared to previous research, there is still a lot to be gained for retail chains in the Netherlands and Belgium.