Marketing Report
Sportlife and Hero Cassis select Somention as social media agency of choice news

Sportlife and Hero Cassis select Somention as social media agency of choice

Social media agency Somention has added two new clients to its portfolio. After a competitive pitch process, the social media agency came out on top. Somention will be responsible for crafting the strategy, maintaining an always-on presence, managing the community, and producing social content for both brands.

For Sportlife, the agency will work on developing content that aligns with the brand's message of  "unexpected freshness."

Veronique Visser, Sr. Brand Manager Refreshment, Sportlife: "Somention has demonstrated an understanding of the unexpected character of the Sportlife brand and our challenges, and they are capable of translating this into content. Across different categories and pillars, Somention has established a strong creative umbrella. I look forward to our collaboration and the refreshing content that will result from it!"

For Hero Cassis, the task is clear: to create brand preference among the Gen Z target audience, with the main focus on TikTok.

Sander Nuhoff, Head of Marketing, Hero Cassis: "Hero Cassis stands for authenticity and fun. During the pitch process, Somention showed not only an understanding of this but also a willingness to go that extra mile, giving us full confidence in explosive content this year! Somention's strategic framework was also strong, well thought out, and immediately sparked enthusiasm among our team members."