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A study by ShowHeroes and Omnicom Media Netherlands indicates a shift in Europe’s connected TV landscape, as viewers reassess the value of paid streaming and increasingly turn to free ad-supported alternatives.

The campaign responds to changing eating habits and fragmented attention, highlighting quick, nutritious solutions that go straight from cupboard to table.

With the launch of TikTok Live and multi-platform livestream productions, Scrambled is expanding its offering to help brands move from passive reach to real time participation.

The partnership will focus on creating brand-building campaigns to engage younger audiences across European markets.

The initiative uses interactive billboards to guide people toward nearby pubs during the coldest winter nights, turning frosted streets into inviting scenes of warmth and social connection.

Boutique creative micro network INGO has opened a hub at WPP’s Amsterdam campus and appointed Lucy Tone-McGurk as its first Global Chief Client Officer, strengthening its European footprint and leadership team.

The collaboration aligns with NOC*NSF’s 2032 vision to build a more active and healthy society, positioning TeamNL as a unifying brand for athletes, partners and the wider public.

Dentsu Creative Amsterdam is directly looking for AI Art & Video Director - Full-time · Amsterdam

The renewal covers key European markets including the UK, Sweden, Denmark and the Netherlands, and will continue to support Arla’s integrated marketing strategy.

A global analysis by PlayersTime maps where social media engagement is most concentrated, showing how deeply platforms are embedded in daily routines across continents.

The Amsterdam-based hub brings together two Smollan Group agencies, Dutch Moving Media and Hamilton Bright Events, under the IMA Benelux banner.

This week, Alto is reinforcing that belief as it confronts a growing reality: it can do almost everything… except bridge time zones.

Clothes pegs of the rich and famous was conceived by artist, author and creative Rick Chant, co-founder of Amsterdam-based agency WE ARE Pi.

He has been part of the agency for several years and recently stepped into this new role. Marketing Report spoke with him about this next chapter.

Developed by the creators of Tikkie in partnership with DEPT, BUUT provides young users with tools to manage their money through simple, visual features such as digital “jars” for payments and savings.

The partnership covers brand, customer, and commerce strategy, with the aim of accelerating Kubota’s growth and modernising its marketing approach in the region.

As part of the partnership, iO will oversee the full application landscape for VfPf, including self-service portals and websites such as VfPf.nl and Arbocatalogus PO.

This was reported by Marketing Report from multiple sources.

On 6 September, a large-scale consumer activation will take place at CentrO shopping mall in Oberhausen.

In recent months, ACE secured pitch wins for Schiphol, HAK, CZ, Samsung, and Thuisbezorgd.nl. The addition of Mispelblom Beyer and Sterke is positioned as part of this momentum.

Global lifestyle brand MINISO, announced the opening of its first flagship store in Amsterdam.