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NEDHSA launches “Light the Season” campaign to promote seasonal wellness
Northeast Delta Human Services Authority has launched its "Light the Season" campaign, which is a multi-week initiative designed to support emotional wellness,
KNOREX enhances live shopping with AI platform
KNOREX has introduced a white-label advertising solution for a fast-growing live commerce platform, supporting creators, sellers, and brands in connecting with real-time shoppers across social and streaming channels.
American Beacon appoints Bernadette Bridy as CMO
American Beacon Partners, a diversified asset management platform with multiple years of affiliated and independent manager partnerships, announced that Bernadette Bridy has joined the company as vice president and chief marketing officer
Lionsgate partners with FreeWheel to give Ad buyers access to its inventory
FreeWheel, a global streaming advertising platform, announced an ad-serving partnership with Lionsgate's ever-growing portfolio of FAST channels in the U.S.
iHeartMedia and Viant partner to unlock addressable audio at scale
Viant Technology, a CTV and AI-powered programmatic advertising company, announced a strategic integration with iHeartMedia,
adMarketplace expands its exectuive leadership team
Native search advertising company, adMarketplace, has appointed of John Nitti as Global Chief Business Officer and Sam Cox as Chief Product Officer.
Ergodyne supports national campaign for better women’s PPE
That’s why Ergodyne has joined the national Women in Skilled Trades campaign—standing alongside labor groups, educators, and advocates
INVNT appoints James Nicholas Kinney as Global Chief AI Officer
Innovation-led global brand storytelling agency, INVNT, announced the appointment of James Nicholas Kinney as its first Global Chief AI Officer
DoorDash unveils sandcastle dining pop-up in Miami
The experience marks the introduction of DoorDash Reservations in the city, giving diners access to sought-after restaurants and exclusive culinary events through the DoorDash app.
U.S. creator economy ad spend set to hit $37b in 2025, report
Brands are increasingly treating creators as a distinct media channel, reshaping the way they plan and measure campaigns.
Hearst, USLege unveil AI-powered legislative intelligence tool
The product brings together Capitol Confidential’s political journalism with USLege’s real-time policy tracking technology, offering a unified tool for monitoring and interpreting state and local government activity.
Casey’s teams with Pepsi for flavour pairing push
The collaboration features an advertising spot built around a determined Pepsi Chaser tasked with ensuring no Casey’s slice is enjoyed without Pepsi.
Ogilvy appoints Lyndsey Corona as U.S. CEO
She will oversee Advertising, PR, Social and Influence, Customer Experience, and Consulting, with a mandate to strengthen client value, develop talent, and drive growth across the market.
American Family insurance expands storytelling with film series
The platform Insure carefully. Dream fearlessly. has supported the brand’s relationship with customers for years, and the series builds on that foundation with a focus on multigenerational impact.
Samsung rolls out AI-driven ‘Hangeul Truck’ tour in the U.S.
The project bridges language, art, and AI-powered technology, reflecting the Galaxy brand’s philosophy of openness and connection.
OAAA introduces new standards to boost trust in Programmatic OOH
The initiative defines a shared set of principles aimed at ensuring trust, accountability, and clarity in programmatic out of home (OOH) transactions.
PUSH Media expands into U.S. with SCS acquisition
The move unites two independent agencies with complementary expertise in creative storytelling, media, and technology, forming a cross-border network built for the next phase of marketing.
Citi and American Airlines launch dual travel campaigns
The campaigns introduce the Citi/AAdvantage Globe card and signal Citi’s return to airport advertising with American Airlines for the first time in nearly ten years.
Adams Outdoor boosts Triad presence with Toby Outdoor deal
The acquisition adds nine billboard faces, including one premium digital location in Wilkesboro and two in Galax, Virginia, further expanding the company’s regional coverage and digital capabilities.
The Cre8tors and WFP USA use art to fight hunger
The campaign aims to reframe how people view hunger, shifting the narrative from crisis and despair to one of resilience, strength, and human potential.
Beazer Homes highlights comfort and affordability in brand refresh
The initiative arrives as homebuyers across the U.S. face affordability challenges driven by interest rates, home prices, and inflation.
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