American Beacon appoints Bernadette Bridy as CMO

American Beacon Partners has appointed Bernadette Bridy as the vice president and chief marketing officer, adding a senior marketing executive to its leadership team as the asset management platform continues to scale its operations and partnerships. In her role, Bernadette Bridy will oversee marketing strategy and execution across American Beacon Partners and will serve as a member of the senior leadership team, with a responsibility for aligning the brand, demand generation, and platform-wide marketing efforts.

Ms. Bridy brings over 25 years of marketing experience in financial services, spending the last 12 years at Future Standard (formerly known as FS Investments), where she held a range of senior leadership roles. Most recently, she served as the managing director, the head of Marketing, overseeing brand strategy, demand generation, and marketing initiatives supporting the firm’s
growth.

Before Future Standard, Ms. Bridy worked at Lincoln Financial Group, where she held several marketing roles of increased responsibility. In her most recent position there, she was assistant vice president, Campaign Planning, and oversaw Lincoln’s data-driven efforts for digital marketing campaigns.

Greg Stumm, president and CEO of American Beacon Partners: “Bernadette is a proven marketing leader with deep experience building brands, supporting distribution and driving growth. Her strategic expertise, collaborative approach and execution track record make her a strong addition to our leadership team as we continue to invest in our platform and expand
our reach.”

Ms. Bridy added, “American Beacon Partners is focused on growth, innovation, and strengthening our reach and relationships across the wealth and asset management communities. I look forward to working with my new colleagues to build on the company’s strong foundation and help tell the American Beacon story to our key audiences in a clear, compelling way.”

Ms. Bridy holds a Bachelor of Arts degree from Miami University in Ohio and is based in Radnor, Pennsylvania.

www.ambeacon.com

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