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eyes + more blends fashion and eyewear with new campaign
The launch marks a significant next step in the retailer’s European growth, strengthening eyes + more’s position at the intersection of fashion, lifestyle and accessible eyewear.
Mindgruve expands in Europe with Ameo acquisition
The deal brings together Mindgruve’s media, commerce and data technology capabilities with Ameo’s long-standing expertise in Amazon advertising and analytics.
CMO research reveals gap between AI ambition and reality
The research was conducted by EMC in collaboration with its member associations across Europe, alongside marketing associations in Africa and Asia.
Havas wins European Commission comms framework contract
Under the framework, Havas will support communication missions for European institutions within EU Member States and internationally, strengthening its role in large-scale institutional and public affairs communication.
Squad targets younger travelers with Eurocamp campaign
The work aims to reposition outdoor accommodation holidays by highlighting comfort, choice and variety.
Prost8 and TBWA\MCR win Ocean Outdoor European Grand Prix
UK charity Prost8 and Manchester-based agency TBWA\MCR have won the European Grand Prix at Ocean Outdoor’s annual Digital Creative Competition, which recognizes standout ideas in digital out of home advertising.
Vodafone appoints Publicis new brand creative agency
As the next stage of its strategy to increase brand investment and visibility, Vodafone Group has appointed Publicis to support a transformation of its approach to creative and production.
Eurobest honours creative excellence across Europe
This year’s results include several historic achievements across multiple markets.
Serviceplan and Phrenos win EU Commission's communication framework
The contract, valued at up to 180 million euro over five years, will support efforts to bring EU priorities and achievements closer to citizens across Member States.
WPP Media secures Henkel’s European media remit
This decision adds 13 markets to the 17 that WPP Media won in late 2024, significantly broadening the agency’s responsibility for Henkel’s European media operations.
DEPT drives strategy behind Europe’s cashless thrift market
DEPT was responsible for influencer marketing, including the development of the event concept, and curated twelve of Germany’s trendiest fashion influencers as well as creators from France and Belgium.
European organizations step up focus on sovereign AI
The trend reflects growing geopolitical uncertainty and the need for greater technological self-reliance.
Channel 4 introduces Britain’s first AI presenter
Will AI Take My Job? Dispatches investigates how automation is transforming industries from medicine to law, fashion and music.
iO retains HubSpot Elite status for business impact
The title underscores iO’s expertise in implementing complex automation solutions that connect marketing, sales, CRM, and customer service into one measurable growth engine.
Melissa & Doug appoints Serviceplan Munich as lead creative agency for Europe
The collaboration marks a major step in expanding the beloved brand’s presence across key European markets.
Eurobest names 2025 Jury
The selection reflects the diversity shaping Europe’s creative industry and includes first-time participation from Azerbaijan.
VGP launches international brand film with SuperRebel
The film presents VGP’s vision through the eyes of everyday Europeans, including a runner, a taxi driver, and basketball players.
Tempo campaign highlights everyday gestures of care
The multichannel initiative celebrates everyday acts of empathy and the people who instinctively support others through life’s challenges.
Brother and DEPT break the mold with playful inkjet campaign
Created by DEPT and directed by acclaimed filmmaker Glenn Kitson, the campaign launches this week across connected TV, digital, social, DOOH, and streaming platforms.
NIQ and Displayce partnership brings new measurement to European DOOH
The collaboration connects NIQ’s purchase data with Displayce’s media activation platform, enabling advertisers to link DOOH campaigns directly to in-store sales.
Heineken expands alcohol-free draught in European bars
The rollout has accelerated in 2025, with an average of 14 new outlets adding a 0.0 tap each day. The expansion highlights how alcohol-free beer is becoming a mainstream choice in social settings from pubs to sporting venues.
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