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Under the renewed deal, Nielsen will support the stations in trading effectively with local and national advertisers while delivering research-driven insights into local news and entertainment performance.

The role includes responsibility for accelerating adoption of Content Connect, Gracenote’s connected TV advertising platform.

The partnership will support Gray Media’s local TV, broadcast sports, and streaming properties while delivering insights across its multicultural audience base.

A Nielsen study shows that cultural representation plays a decisive role in how Black audiences engage with advertising, with a majority paying closer attention to ads that reflect their culture and values.

The integration is designed to improve interoperability across platforms while reducing operational complexity in advertising workflows.

The development enables blu IDs to be matched with Nielsen IDs via TransUnion, allowing Horizon clients to align their first-party data with TransUnion and Nielsen IDs and apply the same advanced audiences across the full campaign lifecycle, from planning through to measurement.

The system gives agencies, brands, SSPs and DSPs streamlined access to standardized program-level metadata, enabling more precise targeting and transparency in campaign performance.

The study highlights rapid growth in digital connectivity outside major cities, alongside continued reliance on traditional media.

By optimizing infotainment systems that make it easy for drivers to access and enjoy content, automakers can strengthen customer relationships and unlock new revenue streams.

 Between September 2024 and August 2025, insurers collectively spent $463.7 million, up from $443.1 million in the previous year.

The report reveals that 38 percent of marketers now prioritize sales or ROI as their primary metric for success, signaling a clear shift toward performance-based measurement.

The partnership integrates Adelaide’s attention-based media quality metric, AU, into Nielsen’s Outcomes Marketplace within the Nielsen ONE platform.

In her role, Sacha Weinberg will work with leaders across Nielsen to strengthen the company’s brand identity and develop marketing strategies aligned with its data-driven approach.

The agreement allows Podscribe to use Nielsen’s proprietary data, which covers 210 media markets across the United States, to provide advertisers and publishers with more precise geographic insights for local campaign evaluation.

The collaboration allows publishers and buyers to manage streaming TV advertising with greater precision and transparency.

Warner Bros. Discovery has signed a new long-term agreement with Nielsen covering audience measurement across all of its platforms, including linear and streaming.

The company is now the first accredited national TV audience measurement provider to integrate this approach, which it describes as the most accurate system to date.

According to Nielsen’s The Gauge, the summer slowdown in traditional TV consumption once again fueled gains for streaming-first platforms.

This renewal reaffirms the ongoing partnership between Nielsen and New Zealand’s Television Broadcasters Group, comprising Television New Zealand (TVNZ) and Sky Network Television (including Sky Free, formerly Warner Bros. Discovery NZ).

The integration of CTV coverage within Nielsen’s Ad Intel is a milestone for the industry, offering marketers a complete cross-platform view of their competitors’ media strategies, highlighting how ad spend is shifting among linear TV, digital, and CTV channels.

For the first time, advertisers and agencies will be able to plan, optimize and compare all major media types – including podcasts, TV, radio, digital and social – in one place.