Nielsen extends TV measurement deal in New Zealand through 2027

Nielsen, a global player in audience measurement, data, and analytics, has announced a two-year extension for TV measurement services in New Zealand, effective from July 2025 through until June 2027.

This renewal reaffirms the ongoing partnership between Nielsen and New Zealand’s Television Broadcasters Group, comprising Television New Zealand (TVNZ) and Sky Network Television (including Sky Free, formerly Warner Bros. Discovery NZ).

The extended agreement not only continues Nielsen’s longstanding commitment to delivering comprehensive audience measurement in New Zealand, but also underscores the collaborative efforts between Nielsen and the broadcaster teams.

Monique Perry, Managing Director, Nielsen Pacific: “It’s such a win for the New Zealand media market that Nielsen continues to serve broadcasters like Sky and TVNZ. We’ve been a trusted partner for years, and that trust has only deepened with this renewed partnership. Nielsen’s globally recognised measurement services – a gold-standard for precision and reliability – enable New Zealand media to confidently navigate and capitalise on shifting audience trends.”

Ben Gibb, Chair, Think TV: “This ongoing investment in TV measurement highlights that for New Zealand Broadcasters, independent and robust measurement continues to be crucial in ensuring transparency and trust in the market, enabling informed trading decisions.”

Scott Gillham, Executive Director of Media Pacific, Nielsen: “This renewed partnership is a testament to the exceptional quality and industry-leading standards Nielsen consistently delivers in audience measurement. With the introduction of new streaming tools, we’re excited to further elevate our offerings, providing unparalleled clarity and depth of insight for our valued partners in the market.”

www.nielsen.com

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