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DMEXCO returns to Cologne on Wednesday 23 and Thursday 24 September, filling halls 6 to 8 and the Congress Centre North at Koelnmesse.

The group has one shared objective: to deliver sustainable and measurable growth for organizations and brands.

Plan.Net Group aims to make its end-to-end services more connected, efficient and scalable by further developing content supply as a strategic capability.

The findings come from Independent Marketing Sciences (IMS), which analysed more than 270 campaigns across 24 advertising channels over the past decade.

The agency will lead brand strategy, media planning and investment, digital marketing, and analytics as BODYBAR scales its presence, with plans to open 70 studios in 2026.

The appointment comes as iO continues its transition from a network of agencies into a single integrated organisation, with campuses across the Netherlands, Belgium, Sweden and Denmark.

Based on analysis of more than 21,000 collaborations and 200,000 creators, the report shows that smaller companies are playing a growing role in the creator economy, prioritising return on investment over reach.

Brand loyalty, purchasing decisions, and customer expectations are often formed long before a potential buyer visits a company website.

Developed by Assembly in partnership with Emberos, the platform aims to optimize brand discoverability, sentiment, and outcomes in an era where Large Language Models (LLMs) guide consumer decision-making.

The agency will oversee social media marketing and search engine optimisation, alongside the design and development of a new corporate website.

In this interview, Helen McIntee-Carlisle, President of the African Marketing Confederation (AMC), shares her insights on the evolving marketing landscape across Africa.

The acquisition supports Yes&’s national growth strategy and expands its creative offerings, client base and expertise across key sectors.

The collaboration integrates AI search visibility metrics into the impact.com platform, linking brand presence in Large Language Model outputs with creator and publisher activation.

Studies from Clutch and UK agency Impression converge on a landscape where optimism is tempered by operational pressures and the imperative to prove value.

Dragon Metrics, founded in Hong Kong in 2011 by Simon Lesser and Richard Mabey, has become a key platform for companies operating beyond Google-dominant markets.

For the African Marketing Confederation, the occasion offers insight not only into sales peaks but also into consumer maturity, market infrastructure and evolving expectations around trust.

The decision reflects Jellyfish’s expertise in digital marketing, its data-driven approach, and proprietary tools such as Pencil and Switchboard.

sg360°, an omnichannel marketing provider in North America, has named Tedd Aurelius as new Chief Marketing Officer (CMO),  to spearhead company's growth.

The platform enables marketing teams to plan, create, and publish campaigns independently, expanding WPP’s presence across the global advertising market.

He will oversee all aspects of PMG’s regional business, aligning its expansion with the company’s global vision.

The collaboration will allow BVM to streamline campaign execution for more than 30,000 small- and medium-sized business clients, enhancing scalability and performance across leading social media channels.