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WPP integrates Anthropic's Claude Foundational AI models into its marketing operating system

23-05-2024 | 10:06:04
Powered by AI, WPP Open delivers world-leading capabilities across the marketing process including creative, media, production and commerce, offering a range of outputs and tools tailored to the specific needs of WPP’s diverse client base.

Digital marketing company Jellyfish appoints Natasha Wallace as the MD for the Netherlands

10-05-2024 | 09:07:30
Natasha joined Jellyfish in 2023 following the acquisition from The Brandtech Group, where she was EMEA Strategy Lead for Brandtech Media.

Serviceplan’s Future Marketing Consulting collaborates with InfoSum to revolutionize data-driven marketing

03-05-2024 | 08:34:36
This alliance marks a significant step forward in overcoming the challenges posed by the loss of third-party cookies and the rising complexity of privacy regulations.

Marketers plan to allocate two thirds of their media spending on digital channels, report

30-04-2024 | 09:24:17
The report, which surveyed nearly 2,000 global marketers, found that marketers continue to view social media, search, online/mobile video, and online/mobile display as the most effective marketing channels for ROI.

AudienceXpress and Epsilon collaborate to enhance audience reach across convergent TV buying

29-04-2024 | 10:00:00
This new partnership taps into synergistic strengths on both sides of the integration and allows marketers to enhance audience reach and drive scale across today’s fragmented, complex and dynamic TV ad landscape.

YouAppi and Xsolla launch programme to help mobile game developers grow their business

29-04-2024 | 09:58:00
Xsolla, a global video game commerce company, has announced that they are launching a partnership with YouAppi, the mobile marketing platform for global brands wanting to grow their business.

MTN selects M and C Saatchi Abel as its global marketing partner

24-04-2024 | 09:22:00
M&C Saatchi Abel was selected following a meticulous process for their expertise in fostering growth and enhancing brand value for multinational corporations.

Cosentino selects Sprinklr to create a unified social media and marketing strategy

15-04-2024 | 08:07:00
Cosentino will utilize Sprinklr Social, Sprinklr Insights, and Sprinklr Marketing to streamline content creation, distribution, and audience engagement across digital channels.

[Column] Tim Wesdijk: The end of third-party cookies: Here's what you need to know

12-04-2024 | 07:45:00
Google has announced that by the end of the third quarter of 2024, Third-Party cookies will be phased out, removing a crucial source of data for marketers and advertisers.

Wavemaker China and Yoyi Tech evaluate the MarTech and AI landscape

10-04-2024 | 11:21:24
 The Landscape, for the first time, outlines the synergies between the AI and MarTech sectors, offering a visionary perspective on the future evolution of MarTech.

WPP partners with Google Cloud on generative AI-driven marketing

09-04-2024 | 16:58:28
By combining Google's deep expertise in data analytics, generative AI (gen AI) technology and cyber security with WPP's end-to-end marketing capabilities, global creative scale and understanding of its clients’ brands, this partnership seeks to drive a step-change in marketing efficiency and effectiveness.

Aarki unveils AI-powered mobile marketing platform

04-04-2024 | 09:44:47
Aarki, an AI company that delivers mobile advertising solutions that drives revenue growth, has launched its all-new AI platform, positioning itself to become an innovative, privacy-centric bidding platform for mobile marketers.

Iterable unveils advanced data management capabilities made for marketers

25-03-2024 | 08:25:00
The Toolkit features Smart Ingest, an Iterable-native feature co-developed with Hightouch that directly connects to leading cloud data platforms and enables marketers to bring all of their valuable customer data into Iterable.

Private equity firm Truelink Capital acquires marketing firm Ansira

25-03-2024 | 08:15:00
The change of control further accelerates Ansira's work driving sales and revenue for clients with a distributed ecosystem.

Media.Monks launches AI-powered consumer insight solution Persona.Flow

20-03-2024 | 11:40:03
S4Capital's operating brand Media.Monks, a digital-first, data-led advertising and marketing services company, has launched Persona.Flow, a professional managed service that gives brand marketers the ability to talk to their data.

Supermarket chain Lidl Belux selects blended agency iO to manage its digital marketing and campaigning

19-03-2024 | 09:51:00
Lidl can rely on the expertise in digital strategy, innovation, and marketing that iO has gained working with their previous clients in retail.

[Column] Emily Shum: Integrating NFC with NFTs for enhanced brand interaction

12-03-2024 | 09:49:00
Lately, the focus has shifted towards the art and science of transcending traditional content strategies with NFC and NFT technologies. 

Accenture acquires Australian marketing technology consultancy firm The Lumery

06-03-2024 | 08:56:33
 The acquisition will strengthen the marketing transformation capabilities of Accenture Song—the firm’s tech-powered creative group—and add significant depth to its offerings in Australia.

Only 44 per cent of marketers feel ready to embrace the new radical future, report

19-02-2024 | 07:09:00
As the pressure mounts for CMOs to connect the dots between their investments, sales, revenue, and profits, 91% of respondents say CMOs have a meaningful impact on the pipeline of future revenue.

Global marketing predictions of 2024 by World Federation of Advertisers partners

14-02-2024 | 08:03:45
Six of World Federation of Advertisers’ strategic partners share their global marketing predictions for 2024.

Havas acquires UK-based global B2B marketing agency Ledger Bennett

13-02-2024 | 10:08:17
Havas has announced the acquisition of UK-based award-winning, global B2B marketing agency Ledger Bennett, enhancing its capabilities in the high growth B2B space both in the UK and internationally.

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