Marketing Report


Digital marketing spending market size to grow by $323 billion between 2023 and 2027, report

05-12-2023 | 07:00:00
The market is driven by factors such as digital transformation across multiple sectors, increased credibility, and the growing proliferation of digital marketing software. However, the lack of short-term return on investment is hindering market growth.

Private equity firm Truelink Capital acquires marketing firm Ansira

04-12-2023 | 07:08:00
The change of control further accelerates Ansira's work driving sales and revenue for clients with a distributed ecosystem.

Cosentino selects Sprinklr to create a unified social media and marketing strategy

21-11-2023 | 07:05:00
Cosentino will utilize Sprinklr Social, Sprinklr Insights, and Sprinklr Marketing to streamline content creation, distribution, and audience engagement across digital channels.

AudienceXpress and Epsilon collaborate to enhance audience reach across convergent TV buying

17-11-2023 | 07:50:06
This new partnership taps into synergistic strengths on both sides of the integration and allows marketers to enhance audience reach and drive scale across today’s fragmented, complex and dynamic TV ad landscape.

Omnicom receives first-mover access to generative AI by Getty Images

16-11-2023 | 15:03:35
The new tool pairs Getty Images’ best in class creative content with the latest AI technology for a commercially safe and legally indemnified generative AI tool.

BCMA and Havas Play partner to launch practice guide on creating meaningful branded content

15-11-2023 | 08:27:00
The BCMA’s latest resource for the marketing industry has been produced in partnership with Havas Play – Havas’ network dedicated to earning consumers’ attention and creating enduring business impact through meaningful experiences at the intersection of entertainment, sports, technology, and fandom.

Kantar unveils attention measurement framework to help brands cut through the noise

15-11-2023 | 08:23:56
Marrying Kantar’s decades of creative evaluation expertise with the latest technology, the approach uses facial coding to uncover how well ad content captures the attention of viewers on a second-by-second basis, an essential tool in marketers’ arsenal. 

[Marketing Week] Bob Koigi: Online video industry takes market by storm

09-11-2023 | 11:15:00
The unprecedented rise in use of smart devices and mobile data subscriptions, increase in popularity of live streaming and rise in number of streaming services is opening up the video on demand market.

Marketing firm Refuel Agency partners with Wrench.AI to amplify campaigns through AI learning

09-11-2023 | 08:23:25
Marketing firm, Refuel Agency, has partnered with, an innovator in AI-driven marketing solutions, to amplify campaigns through AI learning.

Dentsu appoints Professor Challagalla as Chair of Sustainable Strategy and Marketing

08-11-2023 | 08:23:39
 The chair will support the activities of IMD’s Center for Sustainable and Inclusive Business, which aims to generate cutting-edge insights and practical solutions for businesses that aspire to create positive social and environmental impact.

YouAppi and Xsolla launch program to help mobile game developers grow their business

02-11-2023 | 09:10:00
Xsolla, a global video game commerce company, has announced that they are launching a partnership with YouAppi, the mobile marketing platform for global brands wanting to grow their business.

NP Digital opens new office in the Netherlands with Joris Garritsen as Managing Director

26-10-2023 | 13:02:00
NP Digital, a global leader in end-to-end performance marketing, unveils its newest European office in the Netherlands under the leadership of Joris Garritsen as managing director.

Only 44 per cent of marketers feel ready to embrace the new radical future, report

24-10-2023 | 14:08:34
As the pressure mounts for CMOs to connect the dots between their investments, sales, revenue, and profits, 91% of respondents say CMOs have a meaningful impact on the pipeline of future revenue.

LifeStreet launches new AI creative solution for in-app ad personalization

24-10-2023 | 13:46:00
LifeStreet, a player in mobile marketing, has announced its latest solution to maximize return on ad spend (ROAS) for performance marketers.

Intuit Mailchimp launches global campaign to help marketers untangle their clustomer problem

19-10-2023 | 12:35:00
Mailchimp has advanced marketing capabilities to help release marketers from the Clustomer and see up to 141% more revenue with AI-built predicted segments.

Marin Software expands offering with two new solutions for performance marketers

17-10-2023 | 14:05:00
These new products give performance marketers unprecedented insights and AI-powered tools to improve results across performance marketing channels, including paid search, social, app advertising, and retail media.

Pecan AI named as Meta business partner for marketing measurement

17-10-2023 | 14:00:00
Pecan AI, a player in AI-based predictive analytics for analysts and business teams, has announced that it has been named a Meta Business Partner within the Measurement specialty.

Global artificial intelligence in marketing market to reach $64.3 billion in 2027, report

16-10-2023 | 09:20:00
Artificial intelligence in marketing have applications in social media advertising, search advertising, dynamic pricing, virtual assistant, content curation, sales and marketing automation, analytics platform, others.

DEPT unites its teams in Australia under one brand and kicks off partnership with SXSW Sydney

12-10-2023 | 15:17:46
To celebrate this milestone, DEPT Australia has partnered with the inaugural SXSW Sydney to launch a three day action packed activation – DEPT Garden House.

[Marketing Week] Bob Koigi: Brands set sights on expanded customer base with innovative ad campaigns

11-10-2023 | 10:07:00
As competition to reach a targeted and increasingly urbane customer base reaches new heights, brands are increasing their ad spend by investing in new and innovative campaigns.

Marketing Architects unveils streaming TV platform for performance marketers

11-10-2023 | 09:19:52
Streaming TV advertising is taking a step toward the future. This week, TV advertising agency Marketing Architects launched a new platform for CTV advertisers called Annika Streaming.