Credit One Bank’s multi-channel campaign promotes rewards and financial progress

Credit One Bank, a player in the U.S. credit card industry, has launched a new brand platform and integrated marketing campaign focused on its ability to empower people as they move forward along their financial journey. Under the banner "For What's Ahead," the new campaign reinforces Credit One Bank's belief that having the credit and rewards for the little moments today can lead to even bigger moments tomorrow.

Amber Greenwalt, Senior Vice President of Brand and Advertising, Credit One Bank: "We are proud to be a source of financial momentum for our cardmembers, no matter where they are on their credit journey. Very few people achieve a perfect credit score. Credit One Bank believes that life is about progress, not perfection. We provide access to pre-approvals, credit, benefits, and rewards regardless of where someone falls on the credit spectrum."

Credit One Bank's new platform is built on a shared value between the Bank and its cardmembers: the desire to keep growing. The campaign will run across multiple platforms including broadcast and social media. It launches with a TV spot highlighting a father and daughter's journey from attending the daughter's first hockey game together to her playing hockey with her dad cheering from the stands.

The ad's narrator says, "At Credit One Bank, we believe that the little moments today lead to even bigger ones tomorrow." The second spot, which airs April 7, follows a young couple from a first date to the big moment of meeting the parents.

The multi-channel campaign was concepted and developed by Deutsch, a data-inspired, culturally-shaped creative studio based in Los Angeles, California.

The campaign showcases two of the Bank's most popular cards: the Platinum X5 Visa Signature card and the Credit One Bank Wander American Express card. The Platinum X5 Visa Signature card is designed for consumers with average to excellent credit who want to maximize their rewards earnings. It offers cash back rewards on every purchase and premium rewards on everyday purchases like gas, groceries, cable and mobile phone services.

The Credit One Bank Wander Amex is designed for consumers with average to excellent credit who want to maximize their travel rewards earnings. It gives points on every purchase, with premium reward opportunities on travel-related expenses like hotels, car rentals, flights, gas and dining.

www.creditonebank.com

Follow Marketing Report on LinkedIn