Marketing Report

Creation
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WPP acquires Brazilian digital innovation and software engineering company DTI Digital
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Kantar and Google launch independent Brand Lift measurement of YouTube ads
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WPP and TikTok announce global agency partnership
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European support for financing to cultural and creative sectors in Denmark
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[Campaigns] Lukkien produces TV commercials for Danone
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[Campaigns] Lukkien: Super Suzuki in CGI
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MediaCom unveils new proposition to help clients see the bigger picture
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SpotX embraces open source identity solution to improve advertising and consumer privacy
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Staud Studios merges with MediaMonks
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S4 Capital acquires Metric Theory and Decoded
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[eMarketer] Influencer marketing in US
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 SpotX partners with POPS Worldwide on video ad serving and programmatic activation
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MIX: A new agency with a radical focus on value
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S4 Capital’s MediaMonks acquires Chinese creative agency Tomorrow
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Zoomd launches SaaS campaign management platform targeting advertisers
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Global influencer marketing industry to reach $24 billion in 2025, report
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Cadent partners with Liberty Global to expand VOD advertising platform in Europe
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Carlsberg unveils alcohol-free beer ad with actor Mads Mikkelsen
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Global motorsport online advertising market to reach $256.7 million by 2025, report
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Isobar teams up with Dentsu for the launch of Creative Trends Report 2021
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Anzu.io partners with Oracle Data Cloud to bring measurement to mobile and PC in-game advertising