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Nielsen’s Gracenote partners with media advocacy groups to make diverse content creators and talent more accessible

23-01-2024 | 09:55:13
By raising the visibility of diverse talent and representative projects among Studio System’s broad industry user base, Gracenote and its advocacy group partners are accelerating efforts to bring more equitable representation and authentic content to viewers.

Hearst Magazines appoints Daniel Pund Editor-in-Chief of Road & Track Magazine

23-01-2024 | 09:27:12
Pund, Road & Track’s executive editor since 2020, has been an automotive editor, car reviewer and feature writer for 30 years.

Group M’s data firm Choreograph to integrate Google’s audience insights

19-01-2024 | 08:00:20
Piloted by Wavemaker and now available to GroupM clients globally via Choreograph’s Insights Platform, the collaboration will provide teams with access to instant and actionable insights to inform brand campaigns for media planning, content, and activation.

Global news organizations network The Trust Project unveils ad campaign to fight disinformation

18-01-2024 | 11:02:08
The ad and social media campaign uses compelling images to invite attention to the 8 Trust Indicators, a proven system that enables anyone to easily assess the trustworthiness of their news sources.

Mediahuis acquires full stake in German publisher Medienhaus Aachen

18-01-2024 | 09:58:38
As the majority shareholder, Mediahuis has guided the German publisher in the digital transformation project over the past two years

Havas Media Network appoints Jamie Seltzer to lead CSA’s analytics, data and technology

18-01-2024 | 09:39:38
Since Havas Media Network scaled CSA globally in June of 2023, the offering has launched in 12 countries, encompassing more than 250 team members, and implementing over 450 projects in 2023.

Clear Channel Outdoor and BBBSA launch digital out-of-home media campaign on youth mentorship

17-01-2024 | 10:05:17
'Game Changers' provides a platform for diverse groups of influential voices to share their experiences and expertise on the power of mentorship and further impact young people and their communities.

Wavemaker appoints Alexia Pilavachi as L’Oréal Global Media Lead

16-01-2024 | 10:44:00
Pilavachi will be responsible for supporting the growing Wavemaker and GroupM L’Oréal relationship, driving digital transformation, connecting markets, and sharing and scaling best practice across the 30-market relationship.

DIRECTV Advertising partners with FourthWall to revolutionize cross-screen, data-driven targeting with precision

15-01-2024 | 10:15:00
DIRECTV's nationwide scale and deterministic audience is a strong foundation to power insights for marketers of any size across all U.S. markets.

Media tech firm Amagi acquires Tellyo's business expanding its footprint in Europe

15-01-2024 | 10:00:00
This development is set to enhance Amagi's video toolset for live sports and news broadcasts, and improve live video streaming and editing experience for customers worldwide.

TEGNA and NBC renew affiliation agreement

11-01-2024 | 09:00:23
The 20 markets renewed cover more than 21 million households, nearly 17 percent of U.S. TV households. TEGNA is the largest independent owner of NBC affiliates.

Lindsay Horrigan named Senior Vice President, Consumer Growth Officer of Hearst Magazines

11-01-2024 | 08:48:00
With a focus on digital customer engagement, Horrigan will be responsible for leveraging data and insights to help drive growth across the company’s consumer revenue streams, including subscriptions, membership operations, commerce and licensing.

Entravision and Snap Inc. enter into a strategic sales partnership in APAC

10-01-2024 | 09:18:42
Snapchat continues to grow its community and business operations across Asia-Pacific and this strategic partnership with Entravision will enable brands in these new markets to engage with Snapchatters around the world.

GroupM partners with Amazon Ads to co-develop marketing cloud maturity framework for advertisers

10-01-2024 | 09:12:37
Available to GroupM clients, the custom offering will rigorously assess marketers’ maturity level with Amazon Marketing Cloud to align their business needs with the most suitable Amazon Marketing Cloud solutions.

Havas Media announces new leadership roles to drive growth

09-01-2024 | 08:53:27
Havas Media Network (HMN) has announced it is adding new roles to advance the organization’s business transformation and M&A agenda, along with heightening its focus on diversified services, tech-enablement, and automation.

IAS announces first attention product to unify media quality and eye tracking

09-01-2024 | 08:40:29
The new offering provides transparent metrics to help global advertisers increase return on investment, drive brand consideration, and boost conversions.

GroupM launches ad innovation accelerator to enhance engagement between advertisers and audiences

09-01-2024 | 08:34:26
Spearheaded by GroupM’s industry-leading investment team, the Ad Innovation Accelerator will aim to evolve the traditional 30-second ad spot by integrating advanced digital technologies that will enhance brand-to-viewer connections and drive measurable results for participating GroupM advertisers.

Yahoo Advertising announces partnerships to seamlessly offer more solutions to connected TV publishers

08-01-2024 | 13:45:00
Yahoo Advertising has announced strategic partnerships with FreeWheel, Magnite for its streaming ad server SpringServe, and Publica by IAS, to enable direct server-to-server connections with direct-to-publisher offering Yahoo Backstage.

FreeWheel and OrkaTV unveil a solution for advertisers to reach target audiences on FAST channels

08-01-2024 | 13:00:00
Per this partnership, advertisers working with FreeWheel now have access to more than 3,500 FAST channels available through OrkaTV’s streaming TV marketplace.

Social media sports marketing agency SGG Media ad campaign tool

22-12-2023 | 10:26:26
Instant Quote, is now available on the company’s website providing businesses across all sectors with social media advertising campaigns of all sizes within minutes.

IPG MediaBrands’ MAGNA partners with OpenAP to boost data-driven video capabilities

22-12-2023 | 10:20:12
MAGNA, which powers planning and investment across the IPG Mediabrands network, will now be able to target and distribute custom audiences using Acxiom data centrally through OpenAP across linear, digital, streaming and programmatic channels.

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