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The collaboration aims to integrate media planning and buying with creative strategy and production to strengthen campaign performance.

The collaboration introduces the WPP Brand Sports Momentum Score, a tool designed to pinpoint the right sports, audiences, and moments to maximize engagement and ROI.

Amazon exceeded expectations in the fourth quarter of 2025, while YouTube fell significantly short of forecasts, according to WARC Media’s analysis of Big Tech advertising revenues.

The move expands Swerve Strategic’s remit to lead Tineco’s US public relations and communications strategy, covering brand storytelling, media relations, influencer engagement and integrated campaign support.

The pilot aims to gather early feedback from both advertisers and users to inform ad development and ensure value creation.

The multi-year partnership is designed to extend the reach of ParalympicsGB athletes and their stories to audiences across the UK, using Global’s audio, outdoor and digital platforms.

The mandate covers Hyundai, Kia, and Genesis across Europe, the Middle East, Asia Pacific, and Latin America, working in collaboration with INNOCEAN teams in Seoul, Frankfurt, Dubai, New Delhi, and Jakarta.

Marketers view the Super Bowl as more than a sports broadcast; it’s the single largest spotlight in U.S. media, reaching over 120 million viewers in one night.

The AI-native module integrates media, creative, production, and experience workflows to deliver channel-first, outcome-driven content while balancing human oversight with cutting-edge technology.

The agreement covers 30 daily and 50 weekly newspapers, alongside 35 television digital news properties.

ITV is introducing a picture-in-picture advertising format during the 2026 Men’s Six Nations, with Samsung and Virgin Atlantic among the first brands to take part.

PubMatic has introduced AI Insights, a set of AI-powered capabilities aimed at helping publishers better understand demand dynamics and make faster decisions to improve revenue performance.

The renewal covers key European markets including the UK, Sweden, Denmark and the Netherlands, and will continue to support Arla’s integrated marketing strategy.

IVC Evidensia operates over 900 veterinary practices in the UK and Ireland. Bountiful Cow will support the group’s next phase of brand development by leading media strategy, planning and activation.

The pilot will launch with Super Bowl LX on NBC on Sunday, February 8, 2026, and will continue across selected high-profile sports and entertainment live events during the first half of the year.

The announcement was made by David Cohen at the 2026 IAB Annual Leadership Meeting, positioning the programme as a coordinated, multi-year effort to address structural issues across media measurement.

The brief supports the travel media network’s growth across travel, adtech and commercial media markets.

The appointment strengthens Omnicom Media’s focus on creator-led media as part of its connected capabilities offering.

PMG has been appointed media agency of record and creative production partner for Geely Auto UK, following a competitive pitch.

The UK is the first market to deploy the capability, marking the start of a wider rollout.

The expanded remit builds on a relationship that began in February 2024 and positions Horizon Big to deliver a full-funnel media strategy spanning national brand building and retail media activation.