Lindsay Horrigan named Senior Vice President, Consumer Growth Officer of Hearst Magazines
Hearst Magazines has announced that Lindsay Horrigan has been named senior vice president, consumer growth officer, a new position at the company. The announcement was made by Hearst Magazines President Debi Chirichella.
With a focus on digital customer engagement, Horrigan will be responsible for leveraging data and insights to help drive growth across the company’s consumer revenue streams, including subscriptions, membership operations, commerce and licensing.
Chirichella: “Lindsay is a results-driven leader with an impressive and diverse background in building and monetizing audiences. Her innovative approach to engaging consumers and strong business acumen will play a critical role in our long-term growth strategy.”
Horrigan joins Hearst Magazines from Wayfair, where she served as chief marketing officer of Perigold, Wayfair's luxury home decor marketplace, and Birch Lane, a specialty brand. Previously, she was the global head of consumer marketing and general manager of subscriptions at Bloomberg Media, overseeing the consumer marketing strategy and driving revenue growth across Bloomberg.com, the company’s subscription and mobile products and its video streaming network, Quicktake.
Prior to joining Bloomberg in 2018, Horrigan was the director of marketing of the American Express Serve Card, responsible for branding, customer acquisition and loyalty.
Horrigan: "I have been a longtime fan of Hearst's iconic brands. I am so excited to work with the talented leadership teams to build engaged and loyal audiences and help accelerate growth of the company’s consumer revenue business."
Horrigan, who will report to Chirichella, begins her new role on January 29.
