Marketing Report
Clear Channel Outdoor and BBBSA launch digital out-of-home media campaign on youth mentorship

Clear Channel Outdoor and BBBSA launch digital out-of-home media campaign on youth mentorship

Clear Channel Outdoor, one of the world's largest out of home (OOH) media providers, and Big Brothers Sisters of America (BBBSA), the preeminent one-to-one youth mentoring organization in the United States, have announced the launch of a nationwide digital out-of-home (DOOH) media campaign timed with National Mentoring Month featuring 'Game Changers,' an initiative that unites the collective power of influential leaders and changemakers to help tackle key issues impacting youth today-- from mental health to equity — by creating awareness, access, and opportunity through mentorship.

'Game Changers' provides a platform for diverse groups of influential voices to share their experiences and expertise on the power of mentorship and further impact young people and their communities.

For the month of January, digital billboards will spotlight select leaders from the inaugural 'Game Changers' group first announced by BBBSA in October 2023. The inaugural group of 'Game Changers', comprised of prominent Black men who embody the transformative power of mentorship, addresses the representational gap in mentorship, as there are currently over 30,000 kids on the BBBS waitlist for a mentor, with the majority being boys of color.

With three times more Black youth than Black mentors in BBBSA programs, the 'Game Changers' lend their voices and support to shift the mentorship narrative, share their inspiring journeys, and encourage more volunteers, particularly Black men, to get involved. Future groups of Game Changers will consist of leaders from a wide variety of backgrounds and experiences to reflect the many inspiring stories and journeys of the young people nationwide who need positive mentorship.

'Game Changers' celebrated in this nationwide DOOH social initiative include:

Kelvin Beachum, Offensive Tackle, Arizona Cardinals

Aloe Blacc, Singer, Songwriter, Philanthropist

Nate Burleson, Co-Host, CBS Mornings and Studio Analyst on The NFL Today

Sway Calloway, Sway in the Morning with Heather B & Tracy G

"GRIFF", Comedian, Motivational Speaker, Co-Host of Get Up! Mornings with Erica Campbell

Daymond John, CEO & Founder of FUBU and Star of ABC's Shark Tank

Solomon Thomas, Defensive Tackle, New York Jets

Rachaad White, Running Back, Tampa Bay Buccaneers, Alumni "Little"

Dan Levi, EVP & CMO, Clear Channel Outdoor: "We are proud to partner with Big Brothers Big Sisters of America to underscore the necessity of mentorship for young people across the country, especially those who are from disadvantaged communities. National Mentoring Month allows us the opportunity to use the power of out of home to educate populations nationwide on the urgency of us coming together to help increase the number of mentors to make sure young adults have dependable people to look up to and follow in their footsteps. Artis Stevens and his team at Big Brothers Big Sisters of America continue to develop impactful initiatives to elevate the importance of one-to-one mentoring, and we are honored to showcase their 'Game Changers' on our medium."

Artis Stevens, President and CEO, BBBSA: "Our collaboration with Clear Channel Outdoor is not just about visibility; it's a powerful testament to the importance of community and corporate partnership in addressing the mentorship gap. Through Clear Channel Outdoor's expansive network of digital platforms, the 'Game Changers' billboard series ignites a national conversation about the necessity and transformative power of mentorship in reaching the young people who need it the most. Together, we are creating a movement that encourages people to get involved as mentors, as even little actions within communities nationwide have the potential to make a big impact."