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The work spans TV and streaming, digital, social content, influencer activations, out-of-home, and will expand into audio and commerce channels.

The partnership will see Dentsu Creative Webchutney lead brand identity, creative strategy, and campaign development.

The agency will oversee CRM strategy across McDonald’s 264 restaurants in Saudi Arabia, aiming to strengthen personalised and technology-driven customer experiences in the Kingdom.

The creative features families and couples navigating lighthearted “Snackerventions” on a retro-inspired set complete with couches, dramatic lighting, and a live studio audience.

On 6 September, a large-scale consumer activation will take place at CentrO shopping mall in Oberhausen.

The move marks a pivotal step in Idahoan’s digital transformation and omnichannel commerce roadmap.

Duni Group, creators of sustainable and innovative concepts for the set table, take-away and food packaging, has announced the launch of its digital reuse system Relevo on the Swedish foodservice market.

The creative idea plays on the avocado’s ability to be nutritious and delicious, while also serving as a symbol of optimism in contrast to the negativity of everyday news.

Drawing on Twain’s connection to the brand as a former crew member and longtime fan, the campaign centres on the idea that no one is ever too dressed up for a visit to McDonald’s.

The campaign repositions frozen food from a convenience choice to a proud, first-choice source of nutrition, celebrating Birds Eye products from vitamin-rich peas to protein-packed chicken dippers.

The centrepiece is a two-minute rap track, available on major music streaming platforms, accompanied by a 30-second TV spot styled as a music video.

Sauce Shop, one of the fastest-growing names in the condiment category, has chosen Fold7 as its strategic and creative partner following a three-way competitive pitch.

In an increasingly competitive market, food brands are stepping out of their comfort zones and reimagining both product and partnership.

At the heart of the activation is a free sampling experience, with Greggs Sausage Rolls served warm and topped with KFC’s signature gravy.

The pitch, initially led by consultancy Ingenuity before being handled internally, involved three shortlisted agencies. Havas London’s approach was selected to help rejuvenate the brand’s creative direction and fuel growth.

The agency will be responsible for developing Mindful Chef’s first brand platform as it looks to broaden its reach across the UK.

Nestlé remains the most valuable food brand in the world for the tenth consecutive year, according to the 2025 Food & Drink ranking by Brand Finance.

The Minneapolis-based agency will lead the brand’s creative strategy, digital, and social efforts as DQ looks to reposition itself as a full meal destination within a rapidly evolving QSR landscape.

This partnership marks a big step in FUSIAN's plans to expand to new markets and connect with new audiences through compelling storytelling and omnichannel campaigns.

The campaign will signpost key resources including FAQs and online training to help the industry comply with the restrictions from October 1, 2025.

FloVision, a startup bringing AI-powered yield and quality analytics for protein production to the global food industry, has raised $8.7 million in Series A funding.