KFC and Greggs unite for limited-edition gravy and pastry mashup

KFC and Greggs have launched a joint campaign bringing together two British fast-food staples in a limited-time collaboration. The Gravy Meets Pastry tour, developed by creative agency Mother, kicked off today in London and will travel to Manchester and Newcastle over the next two days.

At the heart of the activation is a free sampling experience, with Greggs Sausage Rolls served warm and topped with KFC’s signature gravy. The roadshow will offer the first 200 visitors at each stop a branded bucket hat, while fans in London, Manchester, Newcastle and Birmingham can order the sharing buckets via Uber Eats on 15 and 16 August.

The promotion marks the first partnership between the two high street chains. Each limited-edition bucket includes six Greggs Sausage Rolls and a large pot of KFC gravy. The roadshow debuted on 7 August at London’s South Bank, with follow-up events scheduled for Manchester (8 August) and Newcastle (9 August). PR is being handled by Freuds and Hope & Glory.

Phoebe Syms, brand manager, KFC UK&I: “At KFC, we bleed gravy. We go to obsessive lengths for our liquid gold, and so do our fans. In fact, it was them who inspired this once in a lifetime event, calling for us to partner with Greggs and unite our iconic Gravy with their iconic Sausage Rolls. Now we’re joining forces for just a few days to give the people a taste of what they really want... it’s time for Gravy to meet Pastry. You’re welcome.”

Fiona Mills, brand communications lead, Greggs: “With 96 layers of light puff pastry, and perfectly baked to give that satisfying golden crisp and flakey goodness, we’ve always known our Sausage Rolls are a true British icon. And why not pair one icon with another? We can’t wait to see what Greggs and KFC fans make of our latest partnership – we’re sure fans of both brands will enjoy devouring their Greggs x KFC sharing bucket…”

Emma Horgan, production director, Mother: “Creating a food combo that warrants a cult-like obsession was a no-brainer for this collaboration. Gravy Meets Pastry is an experience which has been built to reward the committed fanbase of both KFC and Greggs. KFC gravy elevates everything, not just Original Recipe Chicken.”