The Or wins Mindful Chef creative account

Healthy recipe box brand Mindful Chef has named The Or as its creative agency of record, following a competitive pitch with no incumbent. The agency will be responsible for developing Mindful Chef’s first brand platform as it looks to broaden its reach across the UK.

Founded on a mission to make healthy eating more accessible, Mindful Chef places emphasis on high-quality, seasonal ingredients. The new creative partnership aims to bring this purpose to life with a platform that reflects the brand’s values and culinary ethos.

Fabien Desiage, CEO, Mindful Chef: "Cooking is all about creativity. We wanted an agency partner that would bring the world of Mindful Chef to life in a way that’s authentic to our purpose-led values. The Or demonstrated a real passion for our mission, and we look forward to collaborating on spreading this message across the UK."

The Or will help shape a strategic and creative narrative that reinforces Mindful Chef’s positioning as a leader in health-conscious, high-quality meal solutions.

Paulo Salomao, Managing Partner, The Or: "Eating better and seasonally is something we all wish we were doing more of, and Mindful Chef is making achieving these goals easier and more enjoyable. We’re so thrilled to be a part of the brand's journey in developing their first brand platform, enabling high-quality and delicious meals to be put on the tables of the nation."

The appointment marks a milestone in Mindful Chef’s brand evolution as it looks to expand its presence in a competitive direct-to-consumer food market.

www.mindfulchef.com

www.theorlondon.com

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