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Web3 Pro, a MarTech SaaS company built around targeted opt-in marketing, closed a substantial round of fresh funding from P101, one of the largest European venture investors, bringing the total raised to date to almost $10 million, with a post money valuation of $57 million.

GroupM, WPP’s media investment group, has announced the launch of a bespoke Amazon Ads Excellence Monitor for Amazon Ads, designed and co-engineered by teams at GroupM Nexus Commerce and Amazon Ads.

Andrade has been part of dentsu for nearly 20 years demonstrating a proven ability to drive growth and scale client relationships across EMEA markets.

LifeStreet, a player in mobile marketing, has announced its latest solution to maximize return on ad spend (ROAS) for performance marketers.

Together, the companies will provide advertisers and agencies with easy access to large audiences in emerging areas such as digital out of home, audio, connected TV (CTV) and hyperlocal through a single, omni-channel buying platform.

Bid shading, a pervasive optimization practice used in programmatic advertising, is likely leading to $6.6 billion in wasted advertising spend each year.

According to the data released in an infographic, the top three vendors by share of advertising spend, in order, are Google, Meta, and LinkedIn.

The rise of location-based technologies and contextual advertising presents an opportunity for outdoor advertisers to deliver more relevant and targeted messages.

Integral Ad Science, a global media measurement and optimization platform, has announced a new Made for Advertising (MFA) AI-driven site detection and avoidance product.

By leveraging more powerful models to enhance the AXON engine behind AppDiscovery, it is helping partners achieve their campaign goals with greater accuracy, improved performance and speed on a larger global scale.

Leveraging The Trade Desk’s industry-leading platform, ZoomInfo has expanded its omnichannel ad network to access more premium publishers and deliver display, video, and audio ads internationally for the first time.

The collaboration gives GroupM clients the ability to amplify creator content within the Amazon DSP and in Amazon Sponsored Brand placements.

As part of this announcement, Grupo Expansión’s impressive network of DOOH screens in multiple environments such as Roadside, Airports and Shopping Malls will be integrated into the Hivestack SSP.

Teads' new offerings will help its partners achieve full-funnel success, further fortifying its global position as an omnichannel platform that embraces premium environments, data-driven messaging, evidence-based creative, and incrementality.

The Video Advertising Bureau (VAB) has examined those questions and more in its new report, Shortening the Path to Purchase: How new opportunities in Shoppable TV are igniting viewer engagement and brand performance.

This will allow advertisers to measure YouTube campaigns, leveraging VideoAmp’s currency-grade dataset within one unified platform.

adPlanet Retail Media Group, the largest grocery and retail digital out-of-home (DOOH) network, has announced its partnership with Vengo™, the place-based media technology platform.

IAS’s viewability and invalid traffic (IVT) measurement will be available on Instacart Ads, which partners with more than 5,500 brands.

Twilio Segment’s direct integration with Yahoo ConnectID will enable advertisers to future-proof their business and activate first-party data across screens in a cookieless world.

This new activation is already being utilized with clients further helping advertisers to drive better outcomes and higher return on ad spend.

Hivestack, the independent programmatic digital out of home (DOOH) ad tech company has grown its presence in Thailand through a new DOOH partnership with local media owner specializing in elevator screens, Up Media.