GroupM introduces co-engineered Amazon Ads excellence monitor
GroupM, WPP’s media investment group, has announced the launch of a bespoke Amazon Ads Excellence Monitor for Amazon Ads, designed and co-engineered by teams at GroupM Nexus Commerce and Amazon Ads.
The new monitoring system incorporates collective intelligence from across Amazon Ads and GroupM and leverages a data-validated array of more than 20 custom developed variables to measure and monitor media investment in Amazon Ads.
Performance marketing practitioners from across GroupM Nexus Commerce will use the new tool to analyze campaign execution quality across creative, targeting, management, and advertising readiness factors to ensure optimal results.
Now live and monitoring all GroupM clients invested in Amazon Ads, globally the GroupM Nexus Amazon Ads Excellence Monitor assesses quality of advertising execution on Amazon across regions, channels, and agencies against GroupM Nexus standards of excellence to ensure brands get the best possible outcomes from their media investments into Amazon Ads.
Nicolas Bidon, CEO, GroupM Nexus: “At GroupM Nexus, we are committed to innovating in every channel that matters to our clients’ businesses and commerce is at the forefront of that commitment. The ability to codify best practices for Amazon Ads and then measure consistently to improve media performance and business outcomes with one of the world’s most impactful retailers will create an enormous advantage for our clients.”
Amy Armstrong, Director Global Customer Development Amazon Ads: “WPP/GroupM has been a valued customer of Amazon Ads since our inception. Our joint customer obsession made us excited to co-develop this new tool with GroupM Nexus. We look forward to seeing the value it will provide for our mutual customers.”
Samantha Bukowski, Global Head of Commerce, GroupM Nexus: “I couldn’t be prouder of how our teams are taking a data-centric approach to evaluating excellence and delivering accountable performance for our clients. As we build even more sophisticated cross-channel commerce capabilities, our work with Amazon serves as a foundation for successfully building trust between agencies, advertisers, and advertising networks and ensuring our clients always know exactly how their investments are delivering results for their business.”
