AdPlanet partners with Vengo adding over 17,000 advertising screens to its programmatic DOOH inventory
adPlanet Retail Media Group, the largest grocery and retail digital out-of-home (DOOH) network, has announced its partnership with Vengo™, the place-based media technology platform.
Vengo will provide exclusive programmatic sales for adPlanet's new DOOH inventory located on the user interface that shoppers are accustomed to engaging with on Coinstar kiosks. adPlanet selected Vengo as its ideal technology and programmatic partner to enable and monetize its UI screens while delivering programmatic DOOH expertise to adPlanet's buyers.
adPlanet's UI Network will launch in August, enabling over 17,000 new UI screens in addition to adPlanet's existing 6,500+ topper screens. This massive expansion in scale for adPlanet will reach 3.6 billion monthly audited impressions throughout the largest major retailers in the US.
Cliff Wohl, General Manager, adPlanet Retail Media Group: "Our partnership with Vengo and the launch of the UI Network within Coinstar kiosks cements adPlanet as the largest, most dominant grocery store DOOH network in the US. We are excited to introduce this to the marketplace alongside a partner who understands our brand equity and has a strong degree of respect and know-how in the industry."
In August, advertisers will be able to purchase adPlanet's UI Network anywhere they like to buy DOOH via Vengo's sales team. Vengo's knowledge and experience in programmatic advertising will enable buyers to transact with ease and efficiency while driving maximum reach and lift for brands in grocery and retail venues.
Brian Shimmerlik, CEO & Co-Founder, Vengo: "adPlanet is a powerful media network, and this new scale changes the grocery media landscape. As the only place-based DOOH media network with access to adPlanet's 17,000+ UI screens, Vengo is excited to offer brands unprecedented scale and access to a captive grocery and retail audience.”
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