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The American Advertising Federation opens Los Angeles Chapter with local agencies
The founding of AAF Los Angeles expands the national organization’s mandate to be the ‘unifying voice for advertising’.
Criteo partners with Omnicom to provide advertisers with next-level commerce insights
Criteo S.A. the commerce media company and global marketing and corporate communications company, Omnicom have announced that they are expanding their recently announced commerce data partnership to encompass digital shelf data and insights from Criteo's widespread retailer network.
[SHOWREEL!] SuperRebel
SUPERREBEL® AGENCY IS AN INDEPENDENT, INTERNATIONALLY ORIENTED CREATIVE COMPANY. WE DEVELOP BRAVE NEW BRANDS AND WE ENERGIZE EXISTING BRANDS. WE ARE A BOUTIQUE AGENCY WITH A STRONG DESIGN AND TECH OPERATION.
Locala - Demystifying digital advertising: A guide to key terms and concepts in a data-driven world
The digital advertising space is constantly evolving as new technologies and practices arise, and the vocabulary changes just as rapidly.
[Marketing Week] Bob Koigi: How product placement is influencing consumers’ purchase behaviour
As marketers look for innovative ways to position and push their brands to consumers, product placement is emerging as a strategic model that is giving value to marketers and winning over customers.
Ad agency Highdive appoints Megan Lally CEO
Highdive, the independent advertising agency, has announced that its leader and co-owner, Megan Lally, has been elevated from managing partner to CEO.
[Marketing Week] Bob Koigi: The making of artificial intelligence revolution
As the artificial intelligence wave sweeps across virtually all sectors, brands and industry players, including marketers, advertisers and communication professionals are positioning themselves to reap from this transformative technology.
Kien Lim appointed CEO of Havas Media Network China
Based in Shanghai, Kien Lim reports to Karl Wu, Chairman and CEO of Havas Greater China, and takes full charge of the business and talent of Havas Media across China.
WPP and Optimizely partner to bring informed digital experiences to brands and consumers
WPP has announced the launch of a global strategic partnership with Optimizely, one of the industry’s leading digital experience (DXP) platform providers.
DEPT becomes platinum Adobe Solutions partner
The Platinum level is the highest partner status that can be achieved, distinguishing global partners with a specialized team of certified experts across four product groups in a minimum of two continents.
iO launches creative campaign on socials for Hyundai Motor Netherlands
The videos follow Spot, Hyundai’s robot dog, as he explored the Netherlands on social media this summer.
Tourism board for Lisbon Portugal selects 5W Public Relations as agency of record
As Agency of Record, 5W will spearhead a thoughtful strategic communications program including media relations, thought leadership, social media ideation, and more.
Joe Public launches Hansa Pilsener campaign targeting millennials
When Hansa Pilsener approached the Joe Public Cape Town, the brief was to make older millennials love Hansa again, the team immediately saw the opportunity to make something standout.
[Marketing Week] Bob Koigi: Customers warm up to sustainable and inclusive brands
Consumers are increasingly becoming conscious of how brands invest beyond commercial gains with studies showing that a brand’s diversity and inclusion efforts influence a bulk of customers’ purchase decisions.
[Marketing Week] Bob Koigi: Embracing artificial intelligence for brand solutions and growth
As emerging technologies shape how businesses interact and do businesses, brands are leveraging these new technologies to drive growth and efficiency and to creating end-to-end solutions for clients swiftly and efficiently.
Havas acquires Mumbai-based digital marketing agency PivotRoots
The network’s latest acquisition comes at a time when Havas Media India is experiencing a period of impressive growth and represents Havas’ commitment to positioning the network for expansion in this key market.
Serviceplan Munich named number one in World Creative Rankings 2023
German agency Serviceplan Munich has emerged top in the World Creative Rankings of 2023 by The Drum.
Havas acquires 51 per cent stake in UK’s Uncommon Creative Studio
Havas has acquired a majority stake (51%) in Uncommon Creative Studio, the most awarded and fastest growing independent creative company in the UK, reinforcing Havas’ longstanding commitment to investing in creativity to develop meaningful brands.
Energy supplier Essent chooses ZUID Creatives as content partner
Energy supplier Essent has chosen ZUID Creatives as supporting content partner
Bravoure hires Remco Frank as Creative Director
Bravoure, a strategic digital agency in Amsterdam, has strengthened its team with the arrival of Remco Frank as Creative Director.
WPP opens new creative powerhouse in Manchester
WPP has opened a creative powerhouse in the North of England with its new Manchester Campus, signalling its ambition to invest in the city and grow its business outside London.
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