According to the research, the agency scooped more accolades that any other independent agency last year, in what the publication attributes to its Christmas campaign ‘The Wish’ for European supermarket Penny.

Other agencies that made it to the top ten list include Rethink and Zulu Alpha Kilo from Canada, USA’s L&C and We Believers, Australia’s Howatson Company, Special Group Auckland in New Zealand and Joe Public United from South Africa.

The emotional film brought to the spotlight how the pandemic denied the youth foundational life experiences. In one of the scenes a teenager asks his mother “What do you really want for Christmas?” with the mother replying, “I wish you wouldn’t hang out at home all the time.

Editorial, Drum: “The rankings are compiled by exhaustively analyzing the performance of thousands of pieces of creative work across 19 major industry awards programs, including The Drum Awards, throughout 2022.”