Marketing Report
Tourism board for Lisbon Portugal selects 5W Public Relations as agency of record

Tourism board for Lisbon Portugal selects 5W Public Relations as agency of record

5W Public Relations, one of the largest independently-owned PR firms in the U.S., has announced that it has been selected as the public relations Agency of Record for Turismo de Lisboa, the official tourism board for Lisbon, Portugal.

As Agency of Record, 5W will spearhead a thoughtful strategic communications program including media relations, thought leadership, social media ideation, and more. With a dedicated strategy that includes promoting Lisbon's iconic evergreen tourist attractions and seasonal events, 5W is well-prepared to showcase the city's unique offerings to the U.S. audience.

Dara Busch, Co-CEO, 5WPR: "Lisbon is an extraordinary destination that captivates visitors with its rich history, stunning architecture, and warm hospitality. We are thrilled to be chosen as Visit Lisbon's Agency of Record and look forward to elevating Lisbon's profile as a must-visit destination for U.S. tourists."

Paula Oliveira, Executive Director, urismo de Lisboa: "We are very excited to partner with 5WPR to showcase Lisbon's vibrant culture and authentic charm to U.S. travelers. Lisbon has so much to offer, and with 5W's expertise and integrated strategic approach, we look forward to captivating the American audience and establishing Lisbon as a must-visit city."

5W generates focused media coverage for clients in the tourism space, keeping them tied to culture and trending topics and ensuring that they remain top of mind with all target demographics. The division has an integrated approach to public relations, combining media relations, digital and social media, and events.