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WPP and Optimizely partner to bring informed digital experiences to brands and consumers
WPP has announced the launch of a global strategic partnership with Optimizely, one of the industry’s leading digital experience (DXP) platform providers.
DEPT becomes platinum Adobe Solutions partner
The Platinum level is the highest partner status that can be achieved, distinguishing global partners with a specialized team of certified experts across four product groups in a minimum of two continents.
Qwarry partners with SeenThis to drive sustainability and innovation in digital advertising
Adaptive streaming specialist, SeenThis, has announced a new partnership with real-time and cookieless Semantic Marketing Platform, Qwarry, marking a significant milestone to provide a more sustainable landscape within digital advertising.
Attain partners with Magnite to introduce real-time sales measurement for video advertising
Magnite will provide video buyers with measurement capabilities based on Attain's real-time commerce data.
Vodafone Business selects AppDirect as its partner to accelerate success in the channel
This partnership enables AppDirect technology advisors to sell Vodafone Business’ unique communications services in the channel and gives both companies increased access to international markets.
IAS collaborates with X to provide pre-bid brand safety and suitability
Integral Ad Science a global media measurement and optimization platform, has announced an exclusive partnership with X to provide advertisers with its industry-leading pre-bid Brand Safety and Suitability product across the social media platform.
DEPT launches commercetools implementation accelerator
Fuelled by the best MACH® products, ADA/DASH provides the building blocks for modern headless marketing and e-commerce sites, enabling the delivery of websites months faster than traditional development.
KKR to acquire publishing firm Simon & Schuster from Paramount Global for $1.62 billion
Paramount Global and KKR have announced the signing of a definitive agreement pursuant to which KKR will acquire Simon & Schuster for $1.62 billion in an all-cash transaction.
eBay acquires fashion digital authentication platform Certilogo
eBay Inc. a global commerce player that connects millions of sellers and buyers around the world, has announced it has completed its acquisition of Certilogo, a provider of AI-powered apparel and fashion goods digital IDs and authentication.
Habbo partners with Juniper Creates to bring back merchandise and empower user creativity
This collaboration aims to enhance the digital collectables and community experience, within the Metaverse.
Dentsu broadens partnership with Google Cloud by deploying advanced generative AI technologies
Dentsu Group Inc. has announced a significant evolution in its longstanding relationship with Google Cloud by deploying Google Cloud’s Vertex AI and Duet AI for Google Workspace – increasing its focus on driving innovation through emerging technologies such as GenAI.
Wright Media launches programmatic job advertising software platform
Wright Media, LLC, a pioneer in innovative recruiting solutions has announced the game-changing launch of HireMaster.AI, an advanced programmatic job advertising software platform that harnesses the potential of Artificial Intelligence (AI) to reshape the recruitment landscape.
RTL Group revenue drops on challenging market conditions
International entertainment company RTL Group has announced the financial results of the first half of 2023 that showed how a volatile geopolitical and macroeconomic environment affected the business.
YouTube distinguishes itself among social media players, while Google regains foothold on search engines, study
There are roughly 302 million social media users in the United States — and if you were to combine these platforms into a single entity, there’s a good chance most folks would swipe right.
24 essential AI tools for marketing
The marketer in 2023 cannot do without the relevant AI tools. From promoting their brands and businesses to gathering competitors’ intelligence and gaining an upper hand, these tools have become pivotal in helping marketers achieve their goals faster and at scale.
Dentsu helps brands create generative AI-powered customer experiences with Salesforce
Merkle’s generative AI solution, Merkle GenCX, will be available for businesses to use with Salesforce Einstein GPT to help brands harness the power of generative AI to deliver, manage, and optimize connected customer experiences.
TikTok introduces text-only posts
TikTok is making text posts available to all users in the app so they can create text-based content without visual backgrounds. The company says that the new format: “broadens options for creators to share their ideas and express their creativity”.
Brightcove to power Yahoo Inc.’s worldwide streaming capabilities
As the exclusive streaming technology provider for Yahoo, Brightcove will power its video streaming from end to end, supporting its massive and growing consumer demand.
DoubleVerify partners with Group Black to optimize brand safety
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced a partnership with Group Black, one of the largest collectives of Black-owned media and diverse creators.
La Visual strengthens its digital transformation services with the acquisition of At Play Creative
La Visual has announced its acquisition of At Play Creative, Inc., an acclaimed multidisciplinary design studio headed by Gary Smith.
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