Tagresults

Global pharmaceutical technology expert and B2B producer, Körber Pharma, has appointed Wunderman Thompson to lead their global marketing communications after a multi-stage pitch process.

Titan Channel is introducing the Titan Channel+ app. Developed by white-label streaming platform provider, TVCoins, the app leverages FAST (Free Ad-Supported TV) and AVOD (Advertising-Based Video on Demand) models.

AffinityX has announced significant advancements in advertising solutions by successfully integrating with Advisr, a technology platform that empowers sales teams to create custom recommendations for advertisers based on their business goals.

The partnership and its accompanying capabilities are noteworthy as they provide a much needed and timely solve for many of the issues that marketers and agencies are facing today, including a dynamic, complex and fragmented TV ad ecosystem and a consumer landscape that is becoming increasingly more multicultural and diverse.

Pinterest will leverage InMarket's award-winning Lift Conversion Index (LCI) measurement solution to help advertisers maximize the effectiveness of their advertising on the platform.

Through this partnership, OOONA will implement a process for connecting their clients to Deepdub's services.

LegitScript, a player in merchant and product certification and monitoring in the e-commerce and payment sectors, is now certifying healthcare-related businesses that want to advertise on LinkedIn.

GroupM, WPP’s media investment group, has announced the introduction of new protections against Made For Advertising (MFA) websites and domains.

Instagram has introduced a new music feature that enables users to add a song as a soundtrack to their photo carousel posts to show off their musical taste and is expanding its collaborative publishing feature.

Social media has morphed into a goldmine of customer intelligence data, catalyzing the demand for AI solutions capable of extracting valuable insights from this vast repository.

 The comprehensive campaign will target the 60m Hispanic community living in the United States who regularly send money to family across Latin America, representing the largest money transfer corridor in the world.

Roku has announced a partnership with Instacart to help consumer-packaged goods (CPG) advertisers make TV advertising more relevant and performance-driven across the entire streamer’s journey.

Notably, both countries have outpaced the most mature Free Ad-supported Streaming TV (FAST) market globally, the U.S., which registered an 80.6% adoption rate.

Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company has announced the launch of AWS Build, a new global programme designed to support entrepreneurs early in their cloud journey to build, refine, and launch their innovative applications.

As the artificial intelligence wave sweeps across virtually all sectors, brands and industry players, including marketers, advertisers and communication professionals are positioning themselves to reap from this transformative technology.

Zen Media (Zen), a B2B marketing and public relations firm, has launched Snooze or News, a first-of-its-kind AI-powered press release tool to help determine if an announcement is newsworthy.

The solutions enable consumer organizations to rapidly deploy AI-powered tools that help them more accurately forecast demand, personalize marketing campaigns and optimize product pricing, which can increase brand loyalty and extend competitive advantage. 

Globant and LaLiga Tech have come together to collaborate with Microsoft on a series of initiatives with the goal of fostering the transformation of sports in various domains through the utilization of Artificial Intelligence.

FOX Television Stations (FTS) is restructuring its Advertising Sales division, merging its local, national and digital sales efforts into one streamlined unit designed to leverage the power of FOX's strong news content, live sports and digital/streaming platforms.

DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced the expansion of its performance solutions to include pre-bid attention optimization segments – enabling brands and agencies to maximize campaign performance at scale by identifying inventory characterized by high attention.

The two channels, Disney Hits and Lofi Minnie, are available now through Loop’s proprietary Loop Player for business.