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Purposeful Relations advises communications and PR teams on AI, technology, data and measurement.

Infant tech company Owlet has named Hannah Cranston Media, HCM, as its public relations agency of record following a competitive review.

Paul McCaffrey will lead the growth of integrated work across new and existing clients, drawing on the agency’s expertise in earned, social, digital and paid media, alongside strategy and creative services.

The data underscores a clear lesson for marketers: emotionally resonant storytelling, consistent brand execution, and relatable characters remain the winning formula for connecting with consumers in high-profile global events.

Public Relations and Communications Association (PRCA) has renewed its call for urgent reform of the UK’s lobbying transparency framework through its On the Record campaign.

Brands are facing pressure to dial back sustainability messaging. Kantar’s new data suggests that would be precisely the wrong move.

The restructuring also introduces new executive roles to enhance governance, transformation, and client management.

The partnership aims to raise awareness of WeSki’s offerings and highlight the ease of planning ski trips through its platform

The women-owned integrated marketing and PR agency will support Apex with strategic media relations, executive visibility and thought leadership initiatives.

Fintech PR firm William Mills Agency has been selected by CD Valet to lead its public relations and marketing efforts, supporting the growth of the digital certificate of deposit marketplace.

The move expands Swerve Strategic’s remit to lead Tineco’s US public relations and communications strategy, covering brand storytelling, media relations, influencer engagement and integrated campaign support.

The Public Relations and Communications Association (PRCA) has published an updated definition of public relations following a consultation with members and industry leaders, aiming to reflect how the discipline operates today.

The appointments introduce two newly created roles and see the pair working alongside Noël Bunting to shape the agency’s global creative output across its international client portfolio.

The research, due for publication later this year, will analyse the role of public relations beyond traditional indicators such as Gross Value Added and employment.

Marketers view the Super Bowl as more than a sports broadcast; it’s the single largest spotlight in U.S. media, reaching over 120 million viewers in one night.

The agency will manage integrated communications for a curated selection of González Byass USA’s portfolio, targeting trade, consumer, and lifestyle media.

The remit places Splendid at the centre of brand storytelling, with responsibility for social planning, content and community management.

The PHA Group has been appointed by Ulike to lead a comprehensive PR campaign aimed at raising the profile of the at-home beauty technology brand and driving growth in the UK market.

The Vienna Tourist Board invited the entire Scottish village of Dull to visit the Austrian capital and judge whether the city is dull in January, in a campaign developed with Jung von Matt DONAU.

The company reported quarter four organic growth of 5.9%, driving solid performance across all regions.

The appointment expands Ripley PR’s work across the skilled trades, B2B technology and manufacturing sectors.