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Barbara Phillips helped establish the board’s direction and expanded its influence across the communications sector.

Emblem Public Relations has been appointed agency of record for LAIE Vermouth, marking the start of a campaign to introduce Spain’s vermouth culture to the United States.

The partnership enables PHA Group to collaborate with agencies across PROI’s global footprint, supporting cross-border campaigns and knowledge exchange.

The initiative focuses on equipping PRCA members with leadership capability, commercial understanding and strategic insight, supporting their progression into senior advisory and board-level roles.

FINN Partners has unveiled Travel with Tastemakers, a global report offering an intimate look at more than 25 destinations through the perspectives of leading creatives.

According to a new report by Dentsu, travel decisions are increasingly selective.

Under George Coleman, The PHA Group has transformed from a public affairs firm into an earned-first, full-service creative agency.

The 2025 Annual Report provides a detailed overview of the company’s operations, strategy, risk factors, shareholder information, and sustainability statements.

The move comes as the agency continues to expand its offer, bringing earned media and creator-led work closer together to support campaigns designed around cultural relevance.

A prolonged geopolitical crisis in the Gulf threatens to erase nearly $94 billion in global advertising growth over the next two years, The World Advertising Research Center (WARC) now says.

The remit includes press office activity, influencer outreach, and integrated campaign support

The partnership unites two South Carolina–based organizations focused on purpose-led work and community impact.

The collaboration aims to strengthen Avignonesi’s profile as a benchmark producer from Montepulciano and as a model of responsible viticulture.

The Public Relations and Communications Association (PRCA) has confirmed Hotwire UK as its latest corporate member, strengthening its network of agencies operating across the communications sector.

The agency will lead public relations activity across the business, with a focus on earned media and engagement with collectors, retailers, restaurants and consumers in the rare wine and spirits market.

The campaign responds to changing eating habits and fragmented attention, highlighting quick, nutritious solutions that go straight from cupboard to table.

The report identifies a central tension for brands: the rise of AI-generated content versus the increasing consumer demand for genuine human connection.

The appointment coincides with AITO’s 50th anniversary, marking a milestone year in the association’s mission to champion SMEs in travel.

This approach provides a more representative picture and allows for like-for-like comparisons by excluding entities below the statutory reporting threshold of 250 employees.

While most marketers see AI as essential, reports from Supermetrics reveal that only 6% have fully integrated it into their workflows.

The partnership will see FINN Partners collaborate with Palladium’s in-house teams across Spain and the Americas to deliver integrated PR and communications strategies.