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The acquisition brings Luckie expansion in critical areas, including content, search engine marketing, media strategy & planning, plus a seasoned team focused on creative, strategy, and media.

Mars will be one of the first brands to activate Instacart’s retail media data with PubMatic via deal ID for CTV and premium video campaigns to enhance their advertising ROI.

Managing over 150,000 advertising accounts and overseeing an annual spend of over $1.2 billion through their flagship online marketing platform, Adzooma, ClickTech continues to grow as an industry leader in the AdTech sector.

The move comes as the company looks to expand its ad business and generate more revenue from entertainment, according to people familiar with the situation.

For decades, marketers have been fixated on the concept of the traditional marketing funnel, believing that consumer behavior follows a linear path.

The ambition is to support brands as they seek to make the most of the exciting possibilities of generative AI, enabling them to deliver creativity and marketing effectiveness, while mitigating legal, ethical and reputational risks.

GroupM, WPP’s media investment group, has announced its commitment to double media investment for annual women’s sports with the creation of a dedicated marketplace.

Prior to PubMatic, Aihara was with dentsu for over 30 years, leading multiple teams in the digital and TV businesses.

Akhter takes the helm as the primary commercial leader overseeing our buy-side clients as PubMatic advances its business in the region.

AWS Clean Rooms is an analytics service that helps companies across industries like advertising, media, and financial services more easily and securely collaborate on and analyze their combined customer datasets—without sharing or copying one another’s underlying data.

Nielsen, a global player in audience measurement, data and analytics, and Lyft have announced a new agreement for measurement of Lyft’s in-app advertisements through Lyft Media.

Ambassadors has introduced its latest venture, Ambassadors Berlin, a high-end craft studio specializing in VFX, CG, and Music Composition.

The  solution is set to transform how organizations manage and secure their online advertising efforts, ensuring that marketing budgets are spent effectively and reach genuine audiences.

In his new role, Jeff will continue to lead the growth of the agency and all client relationships, oversee agency operations, strengthen Mediassociates' standing as a destination for top talent, and continue the agency's longstanding commitment to philanthropy and community building.

OOH video media advertising was still dominated by in-building LCD in 2023, accounting for 71%, far exceeding other media types.

The acquisition is the latest strategic move by Havas to evolve its operating model to accelerate clients’ transition to become more customer-centric organisations.

As one of the leading European bank, dedicated to empowering more than 39 million customers in their life journeys, ING celebrates the fact that, just like departures and arrivals, people go from one chapter to the next. 

The campaign, comprising two ads titled "Ruggedness" and "Wide Open Space," targets Asian American couples and families seeking exciting experiences in their everyday moments.

Led by creativity, powered by data, and supercharged by AI, Ogilvy has a distinct approach to designing relationships that create business, brand, and customer value.

The ad-tech firm’s expansion plan comes into effect after successfully creating a footprint in the Indian digital advertising sector and establishing operational offices in the UAE, Indonesia, US, Russia and Singapore.

The Snapshot Study was conducted to understand the rise in consumer use of free TV subscription services (FAST).