Lyft taps Nielsen to drive advertising insights

Nielsen, a global player in audience measurement, data and analytics, and Lyft have announced a new agreement for measurement of Lyft’s in-app advertisements through Lyft Media.

As part of the deal, Lyft will leverage three measurement solutions to measure audience along with brand and sales lift performance for their advertisers’ campaigns: Nielsen ONE Ads, Brand Impact and Buyer Lift.

The combination of these solutions enables a unique view of how reach, brand metrics and sales lift solutions work together to inform comprehensive media strategies and overall full-funnel performance of advertising campaigns. These powerful insights enhance reach and frequency metrics to demonstrate campaign impact on brand and sales.

Shane Dwyer, Head of Sales Lyft Media: “As we navigate the advertising landscape with Lyft Media, it is important to us that our advertisers understand the impact their in-app ads have on their overall campaigns. Combining Nielsen ONE Ads, Brand Impact, and Buyer Lift solutions offers our advertisers valuable insight into their campaigns’ performance, helping them exceed their campaign objectives.”

Ameneh Atai, GM, Audience Measurement, Nielsen: “Leveraging Nielsen One Ads in conjunction with Nielsen Brand Impact solutions unlocks comprehensive insights for advertisers previously not available in the marketplace. Lyft Media advertisers will see in real time how reach and frequency metrics can influence brand KPIs, powering actionable insights to guide more informed campaign strategy going forward.”

www.lyft.com

www.nielsen.com

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