Marketing Report
Adtech company Pubmatic appoints Ken Aihara as Country Manager of Japan news

Adtech company Pubmatic appoints Ken Aihara as Country Manager of Japan

PubMatic, Inc. an independent technology company delivering digital advertising’s supply chain of the future, has announced the appointment of Ken Aihara, formerly Senior Director, Advertiser Solutions, Japan, to the Country Manager of Japan, where he will be responsible for managing strategy, sales and operations in the local market.

Prior to PubMatic, Aihara was with dentsu for over 30 years, leading multiple teams in the digital and TV businesses. Since joining PubMatic in 2021, Aihara has been responsible for building strong relationships with leading advertisers and agencies in Japan and driving supply path optimization (SPO) partnerships with ADK and Intimate Merger.

In his new role, Aihara will be responsible for the strategic leadership of the Japan market, working closely with both global leadership and local go to market teams. He will play a key role in continuing to maximize the value for leading publishers across mobile, web and CTV/OTT, as well as deepening the relationships with buyers in Japan.

Ken Aihara, Country Manager, Japan: “I am very honored to be assigned as Country Manager of Japan. The PubMatic Japan team recently celebrated our 10th anniversary in market, and I’m excited to take on the role at this critical moment. In the past 10 years, we have established a solid foundation in market, and I look forward to driving continued growth across the digital ecosystem.”

Jason Barnes, Chief Revenue Officer, APAC,PubMatic:   “We are delighted to promote Ken to lead our Japan team. With his solid industry experience and proven track record within PubMatic, I believe Ken will accelerate the success of the Japan team. I am excited to see what the team in Japan can achieve under Ken’s leadership.”