Marketing Report


Toyota is Japan’s number one brand for the 16th consecutive year, report

21-02-2024 | 08:55:05
Interbrand Japan, Japan’s largest branding company has announced Best Japan Brands 2024, a ranking of Japanese brand values using its proprietary Brand Valuation™ method to convert brand value into monetary value.

Sony, World Wide Fund for Nature and SynecO launch forest restoration project in Indonesia

21-02-2024 | 08:40:00
The project aims to verify the effectiveness of Synecoculture in forest restoration activities in the places where manual work is constrained.

PubMatic launches direct video and CTV buying solution in Japan

06-02-2024 | 07:12:45
With Activate, buyers are able to execute direct deals across PubMatic’s premium video inventory via a single layer of technology, enabling the seamless transition of their direct business for better visibility and stronger campaign performance.

Plug and Play Japan selects 73 startups for its Winter/Spring 2024 Batch accelerator program

21-12-2023 | 16:46:00
Global innovation platform, Plug and Play Japan, has selected 73 startups from Japan and overseas for the Winter/Spring 2024 Batch accelerator program.

DoubleVerify launches publisher suite solution in Japan

14-11-2023 | 07:35:03
DV Publisher Suite empowers publishers with the measurement, insights and tools needed to improve ad delivery, enhance inventory quality and drive performance, boosting yield.

Accenture acquires Signal to enhance its integrated marketing capabilities in Japan

05-10-2023 | 13:47:21
The acquisition further strengthens Accenture's ability to support clients' marketing transformation across owned, paid and earned media.