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 Rizuto returns to Ogilvy having worked for the agency twice before in Dubai and his native Brazil, among career roles at BBH, TBWA’s 180LA, Leo Burnett, the founding of his own agency, TBD, and most recently as Dentsu Creative’s Chief Creative Officer US and Hispanic LATAM.

Publishers will also benefit from showcasing the strengths of their audiences to the advertisers for which they can deliver the strongest results.

These offerings come at a time when brands are increasingly seeking innovative ways to engage consumers and maximize the effectiveness of their marketing investments - leaning on the authenticity of creators and consumers’ trust in them.

The global campaign showcases the power of local communities rallying behind their athletes and emphasizes Toyota's belief that no journey is taken alone.

TikTok’s Marketing Partners Program endorses experts in attribution and incrementality measurement, with the aim of helping brands better understand the impact of advertising on the platform.

Publicis has undergone a period of sustained momentum over the past years, thanks to its unique model adapted to the needs of some of the world’s leading companies, its unmatched capabilities and the depth of its talent bench.

This collaboration, a first-of-its-kind in the market, leverages a distributed AI model via Resolve, a Choreograph company, to enable scaled targeting across multiple publishers simultaneously, ensuring privacy-first ad buying at scale.

The newest campaign builds off the recent “For The Birds” advertisement which features two vocal pigeons, Bobby and Frank, complaining about the lack of a satellite dishes.

This new industry solution aims to provide measurement companies and platforms with a reliable identity signal that can be used across multiple privacy-forward use cases.

Through this collaboration, DISH Media expands its addressable footprint, offering advertisers access to Philo's inventory.

The partnership aims to make CPG advertisers' media buys more data-driven on The Trade Desk by enabling them to reach purchase-minded audiences based on Instacart's consumer behavior and product purchase data.

This collaboration enables Vevo to improve their advertisers' targeting capabilities, enhance their streamed content with a traditional TV-like viewing experience.

In response to advertisers' demand for scalable vertical video social ads, Tiger Pistol, the local social media advertising platform, has made a significant product expansion by integrating TikTok, a trailblazer in short-form video content, into its advertiser ecosystem.

Specialized in all aspects of digital transformation, TED consulting will join the organization under Havas Media Network to enhance its use of data through unique expertise in AI powered hyper-automation, creating a first-of-its-kind range of optimization solutions for clients.

Google has announced that by the end of the third quarter of 2024, Third-Party cookies will be phased out, removing a crucial source of data for marketers and advertisers.

As retail media grows beyond the virtual walls of retailer websites, advertisers are no longer limiting themselves to onsite ad placements.

 In-game advertising (IGA) will thrive due to partnerships between publishers and advertisers, reaching diverse demographics and geographies.

 In this role, Pastrana will help evolve the business in its creative and strategic capabilities, while enhancing CCOMGROUP's future-facing vision.

The partnership between Reveal Mobile and LoopMe solidifies a true full-funnel campaign performance solution for OOH, providing the market with measurement solutions for outcomes, from brand lift to sales.

This offering will bring Captify’s Search Intelligence to the television landscape for the first time, helping brands elevate their CTV campaigns with real-time intent audiences and measure the impact on highly relevant, in-market households.

Skai, a technology company in the performance advertising industry, has announced the market launch of its omnichannel platform.