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Revealed at some of the busiest New York business hubs, this work is the next phase of the company’s “Change the Board Game” initiative.

With a career spanning more than 60 years in the industry, Séguéla has produced consistently iconic work for brands like Air France, Apple, Carrefour, Citroën, Louis Vuitton and Microsoft, as well as highly successful political campaigns and authoring numerous best-selling books on advertising.

Jordy played a major role in the production of the global "Taste and Quality" campaign for Starbucks, in collaboration with MRM Madrid, Nestlé, and of course, Starbucks themselves.

Behavio, a player in behavioral brand measurement technology, has secured €2.25 million in late-seed funding from Amsterdam-based Airbridge Equity Partners.

SLING TV and PubMatic’s new partnership comes as more consumers seek ad supported streaming providers as a primary means for engaging with TV content.

The platform will operate within the member’s area of the current WOO website and support the work of the WOO Global Sustainability Task Force which was established earlier this year.

IAS’s new post-bid Brand Safety and Suitability Measurement expansion with Meta gives advertisers increased transparency into whether their campaigns are appearing next to safe and suitable content.

Together, the pair are modernizing creative delivery for eco-conscious brands and agencies, using the power of streaming to advance more sustainable MiQ-driven campaigns across the world.

This AI-powered innovative tool marks a significant stride forward in addressing the challenges posed by the ever-evolving landscape of digital advertising.

This collaboration enables Samsung Ads to enhance its streamed content with a traditional TV-like viewing experience, while maximizing CTV advertising revenue via the introduction of a programmatic unified auction for the premium ad slots within their streamed ad breaks.

Powered by Scope3 emissions data, Green Curated Deals give DOOH buyers direct and transparent access to lower carbon ad inventory.

Highlighting real instances of empathy and unity, the public service advertisement (PSA) demonstrates the power that intentional acts of love, kindness, allyship and support can have to counter bias and hate.

Based in Manchester, Loofe takes the helm as the primary commercial leader overseeing PubMatic’s buy-side clients as it expands its business in the northern region.

Through captivating visuals and a unique perspective dubbed Point of Biscoff (POB), the ads showcase Biscoff products as the ultimate craving-inducers.

Led by IAS Research and Insights, Data Science, and Brand Safety Specialists, the IAS Election Lab aims to provide strategic guidance and actionable insights for advertisers during the global election season.

The new Executive Committee members will work closely with both the existing members of the Executive Committee and the WFA team to drive forward the priorities as determined by the global marketer community.

In this newly created global role, Nannette will be responsible for driving immediate impact across the Groupe’s long-term ESG commitments.

The collaboration will allow for an accelerated phase of programmatic CTV growth for Vevo, allowing advertisers to drive scaled reach across its premium library.

The launch includes a new national campaign, the first for Lefty in almost a decade, and heralds the introduction of new and reformulated flavors and reduced cooking times.

ADvendio, the omnichannel retail media advertising platform, will accelerate its U.S. growth as it posts a 150% increase in global retail media revenues.

 Interactive Advertising Bureau has released a follow up to its earlier podcast study, which found that U.S. podcast ad revenues grew at a rate more than double the total digital advertising market overall.