Marketing Report
World Out of Home Organization launches platform to help industry become more sustainable

World Out of Home Organization launches platform to help industry become more sustainable

The World Out of Home Organization is creating WOO Sustainability, an online platform to help the Out of Home industry become more sustainable and greener, by enabling WOO members to share insights, experiences, best practices and ideas.

The platform will operate within the member’s area of the current WOO website and support the work of the WOO Global Sustainability Task Force which was established earlier this year.

WOO Sustainability will initially feature nine sections covering:

  • The WOO Sustainability Taskforce
  • Sustainability Reports
  • CO2 Emission Reduction
  • Responsible Innovation and Technology
  • Insights and Research
  • Case Studies
  • Marketing and Press
  • Glossary of Terms

The platform will develop further initiatives as it grows in order to bring members together and increase their networking and sharing opportunities.

Katrin Robertson, Task Force Team Lead and CEO, blowUp media: “The OOH media channel has a significant impact on urban societies and so it is essential that we make every effort and explore every avenue to help the industry reduce carbon emissions and make a positive contribution to achieving global targets for greenhouse gas reduction.”

Tom Goddard, President,WOO: “We have already gained much support from the industry and many members have embarked on powerful sustainability initiatives. WOO can now help spread these insights, practices and ideas to all sections of the industry across the world.”

www.worldooh.org
 

 

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