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Outdoor retail brands in New Zealand are adjusting their advertising strategies as competition intensifies for a large and commercially valuable audience of outdoor enthusiasts, according to data from Nielsen.

The agreement covers a three-year period and focuses on modernising the transit authority’s advertising programme across bus and rail services.

The transaction covers 15 assets, including 14 static faces and one digital display, reinforcing the company’s scale across key commuter and travel corridors.

Publicis West Africa announced the official launch of Ghana's first advanced OOH measurement platform in partnership with Moving Walls

Spotlight Outdoor Ads, a prominent player in the out-of-home (OOH) industry, has inaugurated a new era of large-format advertising on the Las Vegas Strip with the launch of the first three towers in its Vegas Strip Tower Network.

The acquisition strengthens Adams’ existing presence in southeast Michigan, including Detroit and Ann Arbor, and extends its coverage into northwest Ohio.

The new members include five national media owners, two service providers, and one national media agency.

This marks Adams' seventh strategic acquisition in just nine months, further strengthening its footprint in the fast-growing Norfolk/Virginia Beach market.

TBA Outdoors has officially revealed its boldest evolution yet – rebranding as Untamed. This isn’t just a name change; it’s a declaration of intent.

Through this collaboration, Male will work closely with Talon in a senior advisory capacity, bringing decades of leadership experience in global media and OOH.

This acquisition brings 24 static bulletins and 25 digital bulletins into the Adams portfolio—further solidifying the company’s momentum during a period of rapid growth.

Clear Channel Outdoor Holdings, Inc. has announced that its subsidiaries have entered into a definitive agreement to sell its business in Brazil to Publibanca Brasil S.A., an affiliate of Eletromidia S.A.

Premier was founded in 2018 through Caruth Capital Partners, LLC's acquisition of Jersey Premier Outdoor Media, LLC, in partnership with industry executives Dominick Vastino and Sean Corbett.

The ‘Makes Scents’ campaign, created by agency Insiders, promotes Rock Face’s range of male toiletries and body sprays while poking fun at the cliched tropes of men’s fragrance ads - from crashing waves to pouting celebrities in the desert.

This initiative aims to highlight the importance of outdoor play and sport amongst children – helping them grow, build resilience, and discover the world around them – by converting urban advertising spaces into interactive play zones.

By taking over these screens, Corona offered a rare moment of pause, reinforcing its brand message of disconnecting from routine and reconnecting with nature.

This strategic initiative aims to enhance brand awareness and solidify Liberty Hotels and Resorts’ position as a top choice for travelers seeking premium accommodation and exceptional hospitality.

In a market as competitive as the SUV sector, Mazda set out to position the CX-70 as the ideal premium vehicle for discerning buyers.

Through the T-Mobile Advertising Solutions business, T-Mobile will acquire all of Vistar’s industry-leading capabilities.

Clear Channel Outdoor Holdings, Inc. has announced it has entered into a definitive agreement to sell the businesses constituting its Europe-North segment to Bauer Radio Limited, a subsidiary of Bauer Media Group.