Marketing Report


McDonald's Netherlands uses scent in OOH campaign

10-04-2024 | 11:43:00
This is the first time that a billboard has been used to diffuse the McDonald's scent, making the recognizable smell its most important brand asset.

Reveal Mobile partners with LoopMe for out of home measurement

08-04-2024 | 07:23:00
The partnership between Reveal Mobile and LoopMe solidifies a true full-funnel campaign performance solution for OOH, providing the market with measurement solutions for outcomes, from brand lift to sales.

Billups selects Cedara to launch global OOH sustainability solution

21-03-2024 | 08:59:00
As the first OOH agency to leverage Cedara’s carbon measurement platform, Billups is ushering the OOH industry into a greener, more responsible future.

Pepsico campaign celebrates women thriving in supply chain careers

21-03-2024 | 08:31:56
Featuring photos of these employees in their work settings, in place of the company's brands, is at the heart of how the global campaign aims to celebrate and empower women.

China's OOH advertising spending exceeded RMB 200 billion for the first time in 2023, report

20-03-2024 | 10:27:26
OOH video media advertising was still dominated by in-building LCD in 2023, accounting for 71%, far exceeding other media types.

ING changes airport airbridges into stories of personal transformation in new campaign

19-03-2024 | 09:47:01
As one of the leading European bank, dedicated to empowering more than 39 million customers in their life journeys, ING celebrates the fact that, just like departures and arrivals, people go from one chapter to the next. 

Perion's Hivestack partners with Chinese DSP, tapping into the world's largest DOOH market

12-03-2024 | 09:54:00
This collaboration marks a significant milestone in leveraging China's position as the largest DOOH market in the world, with a projected market of $5.2B in 2024.

World Out of Home Organization extends global reach with 13 new members

06-03-2024 | 08:42:28
The increased interest from Asia reflects the dynamic growth of OOH in that region, also mirrored by WOO holding its annual Congress in June this year in Hong Kong. 

Hivestack by Perion partners with Midland Realty to launch DOOH solution in real estate agency offices in North Asia

28-02-2024 | 10:45:12
Midland Realty is a leading real estate agency in Hong Kong, providing residential, industrial and commercial property brokerage services in China, including Hong Kong and Macau.

Belgian sauce maker Manna taps blended agency iO in new brand campaign

27-02-2024 | 07:25:00
Manna needed a refresh for its product labels. To visually update them and anchor the brand name in the minds of the general public, iO developed a creative branding campaign. 

Outdoor advertising market to reach $38.9 billion by 2032, study

26-02-2024 | 08:38:00
The continuous digital revolution, which is transforming static, conventional displays into dynamic, tech-infused platforms, is a major trigger.

World Out of Home Organization launches platform to help industry become more sustainable

20-02-2024 | 10:04:00
The platform will operate within the member’s area of the current WOO website and support the work of the WOO Global Sustainability Task Force which was established earlier this year.

Hivestack by Perion partners with Eletromidia to integrate entire digital inventory across 46,000 screens in Brazil

14-02-2024 | 08:36:00
Combining Hivestack's expertise in programmatic DOOH technology with Eletromidia's scope and reach will empower local and global advertisers to leverage sophisticated and targeted campaigns.

OOH media firm Intersection partners with TikTok to transform urban advertising

07-02-2024 | 07:50:45
Utilizing the extensive LinkNYC network, this collaboration enables creators to bring their work from the digital realm to a physical, interactive canvas across the city.

OUTFRONT Media celebrates Black History Month with OOH campaigns and ad age partnership

06-02-2024 | 07:27:24
This year's celebration features inspiring out of home (OOH) initiatives, a renewed partnership with Ad Age for the Black Creative Excellence Campaign, and impactful collaborations with communities committed to preserving and promoting Black history.

Locala and Displayce elevate successful cross-channel campaigns in extended partnership

05-02-2024 | 10:39:20
This advanced capability offers exceptional flexibility and value to Displayce customers, enabling them to easily combine DOOH with mobile channels.

Olyns partners with Screenverse to sell its Digital Out-of-Home network on programmatic platforms

22-01-2024 | 09:15:00
Olyns, an innovative AI-powered recycling solution and retail media network, has announced its partnership with Screenverse, Inc., a leading ad management company that specializes in maximizing revenue for digital screen owners.

Truckable launches OOH advertising on semi-trucks

19-01-2024 | 07:35:10
Truckable provides managed mobile billboard campaigns using its network of dozens of print shops and 1000s of truckers all over the US

Lincoln Financial Group and Havas launch integrated campaign on retirement planning

18-01-2024 | 10:13:48
The campaign's new reframe of retirement advertising features The Hiking Plan, The Wellness Plan, The Sailing Plan, and essentially any pastime consumers will need to financially plan for.

Clear Channel Outdoor and BBBSA launch digital out-of-home media campaign on youth mentorship

17-01-2024 | 10:05:17
'Game Changers' provides a platform for diverse groups of influential voices to share their experiences and expertise on the power of mentorship and further impact young people and their communities.

Global OOH company Billups acquires Belgian agency Outsight

11-01-2024 | 09:15:01
This acquisition comes on the heels of Billups' acquisitions of TAC Media in September and OOH Labs in October.