Adams Outdoor Advertising acquires Parkway Outdoor assets

Adams Outdoor Advertising has completed the acquisition of select assets from Parkway Outdoor, expanding its footprint in the Charlotte, North Carolina out-of-home market.

The transaction covers 15 assets, including 14 static faces and one digital display, reinforcing the company’s scale across key commuter and travel corridors.

The acquired inventory strengthens Adams Outdoor Advertising’s presence along routes heavily used by travelers moving to and from Charlotte Douglas International Airport. Several assets are positioned on I-77, a major artery for daily commuters, airport traffic and regional travel, while the digital display sits on I-85 South near North Concord and Kannapolis, an important inbound route serving University City, the airport and Uptown.

Strengthening coverage along Charlotte’s core corridors

The locations offer consistent visibility across some of the region’s most trafficked highways. By adding inventory on these corridors, Adams Outdoor Advertising increases frequency and reach for advertisers targeting audiences moving through the Charlotte metropolitan area.

The seller was advised by Johnsen, Fretty & Company, which provided closing assistance for the transaction.

Airport growth underpins long-term market value

Charlotte Douglas International Airport continues to post sustained growth and now serves nearly 60 million passengers each year, placing it among the busiest airports in the United States. Many of these travelers rely on Charlotte’s primary highway network, routes that are directly supported by Adams Outdoor Advertising’s expanded billboard portfolio.

As airport capacity continues to grow, exposure along these access corridors supports long-term asset quality and advertiser demand, strengthening overall market fundamentals for out-of-home media in the region.

Digital expansion continues in the Charlotte market

Following the close of the transaction, Adams Outdoor Advertising now operates 74 digital billboards across the Charlotte metro area. Additional digital expansion is planned later this year, further increasing coverage and flexibility for advertisers.

Kevin Jones, Chief Executive Officer of Adams Outdoor Advertising: "Charlotte is a must-have market for advertisers, and market ownership here continues to be a key strategic priority for Adams Outdoor. This acquisition further solidifies our position as the dominant out-of-home provider in Charlotte and strengthens our ability to deliver unmatched reach along the market’s most important travel corridors."

www.adamsoutdoor.com

www.parkwayadvertisingcorp.com

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