Marketing Report
World Federation of Advertisers adds five new faces to global leadership team

World Federation of Advertisers adds five new faces to global leadership team

Senior executives from AB InBev, Ferrero and Tata will be joined by the heads of two national associations, the ISA in India and the UBA in Belgium, following their election to the post at Global Marketer Week 2024 in Toronto.

The new Executive Committee members will work closely with both the existing members of the Executive Committee and the WFA team to drive forward the priorities as determined by the global marketer community.

Mastercard’s Chief Marketing & Communications Officer, Raja Rajamannar, remains President, supported by Jane Wakely, Chief Consumer and Marketing Officer and Chief Growth Officer at PepsiCo, as Deputy President.

The new members of the Executive Committee are:

Andres Peñate, Global Vice President of Corporate Affairs, AB InBev

Phil Myers, Chief Institutional Affairs and Corporate Communications Officer, Ferrero

Sunil Kataria, Chairman, Indian Society of Advertisers (ISA)

Luc Suykens, CEO & Vice-Chairman at the Union of Belgian Advertisers (UBA)

Adrian Terron, Head, Corporate Brand and Marketing Strategy, Tata Group

Stephan Loerke, CEO, WFA: “We are incredibly grateful to all our Executive Committee members for sharing their precious time and helping us steer the global marketer agenda. We are particularly pleased to be strengthening the Executive Committee through the involvement of senior policy executives at a time when all indicators suggest policy and marketing need to be collaborating more closely than ever.”