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The remit includes building on the existing campaign platform while strengthening its connection with members.

This year’s findings point to greater emphasis on transparency, reciprocity and audience participation as brands respond to a more sceptical and fragmented environment.

The campaign focuses on the confidence associated with maintaining a reliable connection throughout the day.The campaign also includes 20- and 6-second edits.

The spots use coach-inspired direction and original music influenced by classic football films, combining humor and football references with familiar game-day food occasions.

VML was also assessed in Gartner’s Critical Capabilities for Global Digital Marketing Agencies report.

The collaboration allows This is US to take a broader approach to production requirements, according to the companies. Film and photography can be combined with CGI and AI, depending on the assignment.

New research from Genius Sports points to a shift towards advertising built around audience identity and live context.

The competition is open for public entry, with three finalists set to present their ideas live at CultureCon.

Born Social will use a community-driven, co-creation model, drawing on its creator network to develop locally relevant content for food audiences.

His work has earned more than 100 accolades at major international creative festivals, including Cannes Lions, D&AD, The One Show, the Clio Awards, ANDYs, Eurobest and the London International Awards.

The campaign follows last year’s The Bosses, which focused on independent corner shops, and shifts attention to hospitality businesses where Coca-Cola products are served.

The narrative connects Enel’s history with its focus on adapting to changing energy and social needs.

When participating fans meet, the devices indicate whether their music preferences match, creating an opportunity to connect over a shared interest.

Pfizer cites an estimate that around 12.5 percent of Hong Kong’s population experiences migraine, a neurological condition that can involve warning signs, triggers and after-effects and can affect people’s ability to work.

The brand aims to expand across Europe, North America and Asia. The assignment follows a refinement of its brand strategy by Ablestar.

The film contrasts adrenaline-driven experiences with more familiar acts of bravery, positioning courage as something that can be expressed through ordinary decisions and personal challenges.

The campaign moves to the University of Wisconsin–Madison on September 5, when the brands will host individual experiences as part of a campus block party.

Leroy Merlin’s approach is to extend the customer relationship beyond the purchase by using the product itself as a source of reminders and encouragement until the project is completed.