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Running for six weeks across social media, creator content, television, out-of-home, radio, live activations and CRM, the campaign coincides with the launch of Korean BBQ, Ranch and Hot Honey sauces.

Under the agreement, TUX will lead brand strategy, creative development and content production for Great Wolf Lodge, with work focused on increasing brand consideration through storytelling centred on family experiences.

The campaign combines creative content, community events and social media activity to encourage students to express their individuality as they return to school.

This week's developments are driven by a new round of layoffs at WPP, Havas winning the global media account for Candy Crush from Omnicom agency OMD, and Dentsu launching its own retail data infrastructure.

This year's work transforms an ordinary school day into a series of imaginative scenarios designed to reflect how young people express their identities.

The report argues that while AI has become a standard part of the creative process, long-term advantage depends on using audience participation and cultural signals to guide creative development.

ADC Young Guns is a cross-disciplinary, portfolio-based competition that attracts participants from more than 45 countries, with over half of previous entries coming from outside the United States.

Motel has been tasked with creating a brand positioning and creative campaign aimed at strengthening the company's appeal to existing and prospective customers.

It will run across cinema, television, video-on-demand and social media in the UK until October.

The campaign extends QuikTrip's in-store greeting, Welcome in!, into major tournament markets including Dallas, Houston, Kansas City and Atlanta.

The Nipple Sponsorship, a campaign developed around the long-standing use of Vaseline Jelly to help prevent chafing during endurance events.

The alliance strengthens 303 and Mediahub's presence in Melbourne, alongside their existing operations in Perth and Sydney, while giving Pembleton greater reach beyond Victoria.

Working alongside Tom Munckton, Executive Creative Director of Fold7Design, Matt Hennell will lead the agency's growth strategy and help shape the future direction of the business.

The agency will oversee creative strategy and campaign development across European markets, supporting Haier's brand communications as it enters its next phase of growth.

The campaign features three films inspired by familiar situations, including awkward social interactions and unexpected downtime.

The character was designed by Untold Studios in London and directed by Sam Brown.

The film was directed by Adrien Lagier and Roman Bellity of BIG Productions and combines live action with CGI, 3D and artificial intelligence.

The agency will oversee brand strategy, creative and media for the tourism organisation's international marketing activities.

Both organizations are combining their knowledge and expertise to better support brands facing the growing demand for high-quality content.

Advertising investment across Australia and New Zealand is becoming more strategic as brands increasingly align media spending with consumer demand rather than simply increasing budgets.

The film concludes the trilogy based on Frank Herbert's novels, with Abu Dhabi's Liwa Desert once again providing the backdrop for Arrakis.