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The agency will join Honda Australia’s agency roster and lead social and content strategy across the company’s portfolio, including cars, motorcycles, power equipment and marine products.

The system brings creator campaign management into a single workflow, covering sourcing, outreach, approvals, publishing and performance tracking.

The move is designed to help brands connect more directly with culture through athletes and creators, while extending Ogilvy’s reach across sport, entertainment and social platforms.

The agency’s Sport + Entertainment division will oversee influencer strategy, talent partnerships, content creation, and campaign performance across key global markets, with a focus on driving engagement and travel interest.

Splendid Communications will lead day-to-day social media strategy and ongoing content delivery for the brand across Instagram and TikTok.

Under the agreement, the agency will lead global social strategy, governance, creative and production across Audi’s channels, while also supporting local markets with campaigns and content adapted for regional needs.

The event, scheduled for May 4, will bring together figures from fashion, film, music, sports, and business, with Getty Images providing exclusive visual coverage from across the evening.

It measures what agencies can no longer ignore: social and environmental outcomes, not just attention. Purpose is no longer a trend; it is a competitive edge.

The initiative aims to support creators in building and testing ideas over time, with an emphasis on formats that can deliver long-term value across multiple platforms.

Adobe has introduced Firefly AI Assistant, a conversational tool designed to unify creative workflows across its ecosystem and enable users to execute complex tasks through a single interface.

The agency will develop a year-round, creator-led strategy designed to strengthen cultural relevance and increase engagement

The report, TV Search and Discovery in the AI Era, highlights growing adoption of AI-powered tools, particularly among younger audiences, even as many users continue to question the reliability of chatbot-generated responses.

The program focuses on artists shaping their genres through distinct artistic perspectives, combining performance, film and live events.