Brandnew Amsterdam appoints Eric van den Wildenberg as Business Director Brand Activation
Eric van den Wildenberg started at Brandnew Amsterdam on October 1, 2022 as Business Director Brand Activation, to strengthen Brandnew Amsterdam's expertise portfolio with specialized brand activation knowledge.
Eric van den Wildenberg comes from Total Design, where in recent years he led and was a partner of Total Design Campaign. He will further develop Brandnew's marketing activation proposition for his existing and upcoming customers. He gained recent experience at Dirk van den Broek, Nationale Nederlanden, Radboud University, APG, VBO, and others.
Bob van der Lee , CEO, Brandnew Amsterdam: “It is and remains a strange phenomenon that we develop strong brands for many customers, but as soon as they enter the market, little attention is paid to brand design. It is precisely in this phase that it is crucial to hit the right tone and this can be done in so many more ways than a classic advertising campaign. We want to and can now offer that to our customers.”
Eric van den Wildenberg: “It is great to be able to develop the brand activation knowledge gained at a club like Brandnew. If you really want to apply 360 brand design, brand activation is simply part of this.”
