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Logitech and creators drive action for diversity, equity and inclusion with new movement
Logitech For Creators, a brand extension of Logitech, kicks off its third annual #Creators4BIPOC initiative to help address barriers disproportionately faced by Black, Indigenous and People of Color (BIPOC) creators.
As part of this year’s movement, Logitech has launched the inaugural Logitech Change Council. This council is a diversity, equity and inclusion (DEI) advisory board composed of creators.
Throughout July, the Logitech Change Council will lead a Day Of Change, volunteering time to work with local nonprofit organizations aligned with the movement, while encouraging the greater community to join in service. Council members will also work closely with Logitech For Creators via its “Together We Create” platform, which shares its vision of collaborating with creators to shape the future of creating together on issues relevant to racial equality and those surrounding DEI more broadly throughout the year.
As a part of an existing $1 million minimum fund by 2030, Logitech in collaboration with Change Council members will commit $250,000 this year to nonprofit organizations addressing racial inequality. This investment is made through the Logitech Cares Donor Advised Fund (DAF) at Tides Foundation. The 2022 Change Council members include:
ARUUU, a Turkish American Muslim gaming and anime creator
Aundre Larrow, a Jamaican-born visual artist & activist
Mxiety, a mental health advocate, motivational creator and member of the LGBTQ community
Veronica “Nikatine” Ripley, a Latinx and Trans gaming video creator and community founder
Snowlit, a Chinese American gamer, variety streamer and cat mom
Erin Chin, Chief Marketing Officer, Logitech For Creators: “We’re honored to have the opportunity to work directly with our Change Council partners to address racial inequality. They’re integral to our vision of enabling creators to shape the future of creating together.”
As with last year, creators will also be hosting fundraising streams on Twitch through Streamlabs Charity, in support of nonprofit organizations that are aligned with the movement.
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