Dutch mobility organisation Goedopweg chooses iO as its permanent digital partner
Goedopweg and iO are joining forces to build a digital (B2B) platform, aimed at inspiring and activating entrepreneurs and business managers to get started with sustainable mobility.
Hybrid work plans for employees, or the purchase of electric bicycles by organisations? With an ambitious digital presence, Goedopweg encourages companies to go greener, reduce the crowds on Utrecht's roads and keep commuters happy.
Anna Docter, Online strategist, Goedopweg: "The iO team scored a well-deserved ten throughout the tender process and impressed with the concept, feasibility, creativity and vision of a collaboration. We are convinced that – partly thanks to their experience – they know how it’s done and that’s what Goedopweg is looking for in a digital partner in this phase."
Mark Vogelaar, Art director, iO: "With this digital medium, we really want to provide evidence in support of sustainable mobility: think of relevant figures, cases and facts. Many decision-makers simply do not have the information to convince and to be convinced themselves. We also want to inspire companies to tackle mobility challenges with Goedopweg, precisely by keeping the user's perspective central – helped by the potential of data."
