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Smithfield Foods has assembled a new integrated agency team to strengthen its brand strategy and support growth across its portfolio of packaged meats and fresh pork products.

The creative approach extends across print and digital formats, showcasing Bonduelle’s ready-to-eat product range positioned for different consumption occasions, including work, on-the-go meals, and spontaneous eating moments.

The remit covers both strategy and creative, with the first campaign expected to launch in early 2027.

Developed by BBH, the campaign forms the second phase of the brand’s Foodfillment platform, which focuses on moments of food satisfaction.

BBH has created the brand identity for The School Food Project, a coalition-led initiative focused on improving the quality of school meals across the UK.

The appointment strengthens WPP Media’s existing global relationship with both QSR brands and extends its work across multiple regions, including the UK, Europe, MENA, APAC and South Africa.

The agency will now handle both creative development and media planning for the brand, with a focus on increasing purchase frequency and expanding consumption occasions within the savoury snacking category.

Ore-Ida, the inventor of Tater Tots, has introduced a new creative platform titled Ore-Ida or Nothing, reinforcing its positioning around quality and category leadership in frozen potatoes.

The partnership will see the agency lead public relations and creative storytelling efforts aimed at increasing visibility for the seaweed snack category and supporting the company’s growth ambitions.

Kepler has been appointed media agency of record for Daily Harvest, supporting the brand’s expansion beyond its subscription-based model and into broader consumer engagement.

Created by adam&eveDDB, the Dishes of Love and Hate campaign runs across print and out-of-home media, featuring stylised dishes that incorporate Marmite as a key ingredient.

The initiative, titled The Grow’ceries, builds on the brand’s earlier Grow Your Groceries concept and introduces a limited-edition range of packaging designed to resemble supermarket items such as crisps, sauces, soups, and pesto.

Climate Basecamp has launched an Easter campaign that uses a deliberately unpleasant chocolate egg to highlight the impact of climate change on everyday foods.

Unilever PLC and McCormick & Company have agreed to merge Unilever’s Foods business with McCormick, creating a global flavour-focused company with a combined portfolio of iconic and high-growth brands.

The Don’t Be Chicken campaign marks Bojangles’ push into a market known for established favourites, using humour and provocation rather than price-led messaging to attract attention.

The out-of-home activation reimagines KFC’s iconic structures to highlight the addition of fried chicken kebabs to its menu, creating a visual link between the brand’s signage and traditional döner preparation.

The campaign blends nostalgia, satire, and investigative storytelling to spark conversation across sports and culture audiences.

Developed by DUDE Milan, the campaign uses humour to position the product as an alternative rather than a replacement to traditional kebabs.

The agency will develop a brand platform and multi-channel campaign as the dairy brand looks to strengthen its position in a growing and competitive category.

The campaign responds to changing eating habits and fragmented attention, highlighting quick, nutritious solutions that go straight from cupboard to table.

The partnership supports Unilever’s shift toward a many-to-many brand-building model centered on social platforms, creators, and AI-driven insights.