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Abby and Laura bring a unique blend of experiences to M&C Saatchi. They first joined forces at a digital and tech-focused CX agency and recently moved from a creative agency within a global media network.

The agreement comes as the car maker works towards launching a new range of BEVs (Battery Electric Vehicles) and will be working with JvM China to support its introduction to the Chinese market.

Susan Howe, who currently serves as the company’s President, will succeed Ms. Heimann as CEO. The leadership transition will take place over the next four months.

Carter rejoins McCann Worldgroup after eight years away, during which time he served as the China CEO of J. Walter Thompson, then China CEO and Greater China CEO for Wunderman Thompson, before becoming President of VML.

The firm will be known as Claudine Colin Communication, A Finn Partners Company, and work alongside the sector-leading arts practice of Finn, headed by Philippa Polskin.

Through this collaboration, Havas Play’s clients will be given access to an inventory of Catalyst’s exclusive sponsorship opportunities.

Comviva, a global player in customer experience and data monetization solutions, announced the release of an all-new no-code AI Workbench for its flagship MobiLytix™ Marketing Studio.

Aleph Group, a global player in connecting leading global digital media platforms with advertisers and consumers in primarily emerging markets, announced the completion of its acquisition of Entravision Global Partners (EGP), the digital commercial partnership business unit of Entravision Communications Corporation.

Stagwell, the challenger network built to transform marketing, is partnering with connected TV (CTV) advertising player MNTN to broaden the market of performance advertising for brands.

DDB Worldwide has launched private Beta of LesGPT: an AI chatbot trained on decades of marketing effectiveness.

Montreal-based startup Heylist, announced the closing of its first funding round, raising $1.6 million.

The alliance overcomes historical barriers to leveraging offline consumer purchase behavior data for FMCGs.

WPP Open for B2B will help marketers solve complex B2B marketing challenges, accurately identify and engage buying groups, and improve clients’ return on investment.

The newly implemented AI technologies promise a revolution in audience segmentation, enabling marketers to refine their campaigns even further.

The announcement comes as Havas looks to the future and prepares for a new chapter with the potential to become publicly traded, and continues to experience solid growth, strong commercial and creative activity, as well as record years in M&A.

Stagwell, the challenger network built to transform marketing, and Anzu, an advanced intrinsic in-game advertising platform, have announced a strategic partnership designed to help brands capitalize on the fast-growing gaming market.

Gaming Innovation Group (GiG), a pioneer in digital marketing and media within the online gaming sector, has signed a head-of-terms agreement to acquire Titan, a premier supplier of SEO and content services.

To support and advocate for the rising number of ALS diagnoses, the ALS Association is at the forefront of public policy, working to improve the lives of people living with ALS and their caregivers.

The partnership embeds Realeyes identity recognition software, Verify, into its industry-leading anti-fraud software, QubedAI, to further validate that survey respondents are real people.

Right or wrong, there is no denying that AI is on everybody’s mind, dominating the conversation. But amidst all the hype surrounding AI, are we overlooking something important?

This acquisition further builds on Ruder Finn's expansion of the agency's Digital Integration Group and AI-powered RF Studio53.