Marketing Report
Comviva unveils next-generation AI Workbench to accelerate customer growth programs for CSPs

Comviva unveils next-generation AI Workbench to accelerate customer growth programs for CSPs

Comviva, a global player in customer experience and data monetization solutions, announced the release of an all-new no-code AI Workbench for its flagship MobiLytix™ Marketing Studio.

MobiLytix™ AIx empowers businesses and marketers to independently initiate AI-based customer value management (CVM) initiatives in both B2C and B2B areas. With its latest enhancements, Comviva offers a library of over a hundred ready-to-use AI model frameworks specifically designed for marketing and revenue growth programs. These frameworks support CSPs in customer value management, sales, CRM, and OM/SM areas.

The platform has been instrumental in delivering many key use cases such as churn prediction, next-best offers, AI-driven cross-sell/upsell, send-time optimization, customer profile enrichment, customer care, order fallout prediction, fulfillment lead time prediction and sales forecasting.

Available in a SaaS model on hyperscalers, MobiLytix™ AIallows quick access without extensive installation or configuration. The new solution also includes APIs for connecting with industry-standard data platforms. Integrated with comprehensive security features, it allows CSPs to safely store their data, whether on-prem or in the cloud. Additionally, the platform now features a GenAI-driven chatbot for enhanced user experience and product assistance.

Amit Sanyal, EVP and COO, MarTech Solutions, Comviva: "With our new no-code AI workbench, we deliver ready-built solutions for faster time-to-market and increased returns from Customer Value Management (CVM) programs. MobiLytix AIx empowers telecom operators with a customer-centric, self-managed data science interface for maximizing customer lifetime value for B2C and B2B businesses. The new solution shall be a game changer for the evolving needs of CSPs by significantly accelerating real-time customer campaign delivery."

MobiLytix™ AIx provides insights, automation, and data management, enabling ModelOps/AIOps. It now includes an inbuilt MLOps platform for AI/ML model deployment at the click of a button. Utilizing a user-centered self-service design, it delivers a multi-experience AI development workbench.

www.comviva.com

 

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