Volkswagen Anhui selects JvM China as lead co-marketing and creative agency

Volkswagen (Anhui) has signed up JvM China to take care of their future co-marketing strategy, creative and execution.

The agreement comes as the car maker works towards launching a new range of BEVs (Battery Electric Vehicles) and will be working with JvM China to support its introduction to the Chinese market.

Volkswagen (Anhui) Digital Sales and Services Company Limited: “Co-marketing is a truly important strategic communication tool for us. We were looking for the best partner, who understands the impact co-marketing should and must have in the Chinese market. JvM clearly fulfilled our requirements strategically and creatively.”

The European agency - with offices in Beijing and Shanghai - is keen to start the work immediately.

Eric Yang, CEO, JvM China: “Co-marketing is becoming an ever more important tool and we are excited to work with VW (Anhui) to create outstanding communication work.”

JvM CHINA is part of the JvM Group, founded in Hamburg/Germany, with now over 1100 people with 39 offices in Europe, Asia and the US. JvM CHINA with offices in Beijing and Shanghai offers all modern communication services with additional special services in Sports Marketing with JvM SPORTS and Pop Culture Marketing with JvM NERD.

www.volkswagengroupchina.com.cn

www.jvm.com

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