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The project aims to highlight the dependence of electrification on mined resources. More than 90 percent of a typical electric vehicle’s components are derived from mining, with EVs requiring six times more mineral inputs than conventional vehicles.

The campaign, titled “There’s Only One Ozempic,” stars the celebrated comedy duo Justin Long and John Hodgman, who first gained fame together in mid-2000s TV commercials.

The appointment followed a selection process managed by Creativebrief, which departed from traditional pitches in favor of evaluating chemistry and cultural alignment between the brand and agency.

The Institute’s first initiative is a certification program designed to equip creators with training and resources aligned with Federal Trade Commission Endorsement Guide requirements and responsible content practices.

The campaign features two cinematic TV spots, Finish Line and Reaching Higher, which highlight Memorial Hermann’s commitment to relentless improvement in patient care.

The film centres on the idea that the desire to go beyond perceived limits often begins in childhood. It reflects on generations who grew up with Lamborghini imagery in their bedrooms, positioning the brand as a recurring symbol of aspiration and future vision.

The appointment aligns Ogilvy with a league whose origins are closely linked to the World Cup, having been established to support the United States’ successful bid to host the 1994 tournament.

The appointment brings Darren Borrino back into the TBWA network, with the role designed to support teams in sharpening thinking and pushing ideas further across client work.

Liverpool-based brand agency Continuous has been appointed lead agency for WKD following a competitive pitch, securing a multi-year brief that will guide the brand’s activity as it approaches its 30th anniversary in 2026.

Mirroring the Bridgerton narrative of characters challenging societal rules, Dove continues its nearly 70-year mission to redefine beauty on inclusive and empowering terms.

The twelve-minute film, titled Last to Legends, explores the evolution of the Nissan Nismo Formula E team, tracing its progression from early setbacks to championship success.

PrettyGreen now holds the majority stake in PinPoint Media while founder Oliver Bruce retains a meaningful shareholding and continues to lead the agency as CEO.

The appointment sees VML Canada tasked with creating an insight-led brand platform designed to strengthen The Globe and Mail’s market position and support long-term growth, with campaign development already underway.

Forecasts from dentsu and WARC point to a year defined less by incremental channel shifts and more by a fundamental reordering of how brands create growth, plan media and manage technology.

This week, Alto is reinforcing that belief as it confronts a growing reality: it can do almost everything… except bridge time zones.

Set against the neon glow of Kuala Lumpur, the story follows two sisters separated by 6,000 miles. After a call home, the older sister receives a Dairy Milk bar in an envelope—a small but meaningful gesture from her younger sibling.

To mark its 25th anniversary, the Wikimedia Foundation, the nonprofit that operates Wikipedia, has launched a global campaign celebrating a quarter-century of human-powered knowledge.

The appointment follows a multi-agency review in which Curiosity was selected based on capabilities and working chemistry rather than speculative creative.

The total market has doubled in size since the pandemic, equating to around $150 spent on advertising for every person worldwide.

Havas Play Switzerland brings the opportunity for Swiss brands to earn relevance in culture, building long-term relationships with communities and moving beyond campaigns into living, connected ecosystems.

The deal brings together VCCP’s existing Singapore operation with GOVT and Ministry to form GOVT VCCP, creating a larger integrated agency designed to serve local and regional clients from a Singapore base.