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In recent months, ACE secured pitch wins for Schiphol, HAK, CZ, Samsung, and Thuisbezorgd.nl. The addition of Mispelblom Beyer and Sterke is positioned as part of this momentum.

Carat will buy advertising media across 11 EMEA markets: Albania, Czechia, Egypt, Germany, Greece, Ireland, Portugal, Romania, South Africa, Turkey and for the Vodafone and VOXI brands in the UK. Carat will also continue to support Vodafone to bring more media buying in-house.

Since returning to Ogilvy Paris three years ago in the role of President and CEO, Plassard has focused on redefining Ogilvy Paris’s core expertise, accelerating transformation while preserving its strengths, and building a diverse, boundary-pushing talent bench.

From billion-dollar broadcast deals to street football-inspired stunts, the sports industry is in the midst of a marketing revolution.

With over 15 years of experience in solving complex healthcare challenges, Medulla is now looking to create a super-specialist category as the first digital healthcare advertising agency in Asia.

Reporting to Global CEO Daryl Lee, Gaul will focus on building deeper audience connections through long-form brand storytelling.

Taking place in the heart of the UAE capital, the Formula 1 Etihad Airways Abu Dhabi Grand Prix is a global cultural moment that brings together world-class motorsport, entertainment, luxury experiences, hospitality and international audiences.

The agency will modernize the brand’s DTC operations, streamlining the customer experience while maintaining the distinctive character that defines Tate’s products.

Taylor-Roberts joins FINN at a time of strong momentum for the Global Health Practice, led by Fern Lazar, Managing Partner.

The move comes as Frylight rolls out a rebrand and packaging refresh in July, with a focus on increasing brand awareness through community-building and targeted activations.

Sauce Shop, one of the fastest-growing names in the condiment category, has chosen Fold7 as its strategic and creative partner following a three-way competitive pitch.

UK-based advertising and media group S4 Capital, founded by Martin Sorrell, is under the spotlight of potential buyers

In an increasingly competitive market, food brands are stepping out of their comfort zones and reimagining both product and partnership.

The pitch, initially led by consultancy Ingenuity before being handled internally, involved three shortlisted agencies. Havas London’s approach was selected to help rejuvenate the brand’s creative direction and fuel growth.

The Richmond-based agency will provide full-service support across campaign development, performance reporting, and community engagement for all 23 colleges in the VCCS network.

Smith brings close to ten years of agency leadership experience, most recently serving as managing director at McCann London. He officially took up the position at Media Arts Lab this month.

The agency will be responsible for developing Mindful Chef’s first brand platform as it looks to broaden its reach across the UK.

The Minneapolis-based agency will lead the brand’s creative strategy, digital, and social efforts as DQ looks to reposition itself as a full meal destination within a rapidly evolving QSR landscape.

The leadership change marks a new phase for the agency group, as it continues to focus on integrated operations and growth across data, technology, and automation.

The acquisition builds on Pyxl’s recent growth momentum and aligns with its strategy of integrating high-impact creative talent into its digital services portfolio.

This partnership marks a big step in FUSIAN's plans to expand to new markets and connect with new audiences through compelling storytelling and omnichannel campaigns.